Where Can You Use Logos to Maximize Your Branding?

Are you looking for ways to increase your branding efforts? Using your logo effectively can help you achieve higher brand recognition. As per a market study, 75% of people identify a brand by its logo. So, getting a customized logo can be a great way to boost your brand image. We would recommend choosing professional logo design services in India to commission a creative and unique logo for your brand.

Use Logos to Maximize Your Branding

But having a logo is not enough. It is also important to utilize the logo to its maximum potential to get the desired results. Remember this: a popular logo will translate to a popular brand. Logos help with top-of-the-mind recall. So, it can help your brand get more conversions and increase your sales figures.

Best Places to Use Your Brand Logo

To get value for your money from a logo maker in India, you should also have a plan in place on how to use your brand logo. Below, we take a closer look at some of the best ways.

1. The Website

Logos work great as brand identifiers. So, it is essential that your website displays your brand logo in a prominent position. A website is like an online store front around which all user activities are focused. So, when a user visits the website, the brand or business should be immediately identifiable to him or her. And having the logo placed in a key position will be of help.

Ideally, your logo should be seen on every page of the website. Usually, it is displayed as a part of the header. A crucial element of adding your logo to the website is its placement in the right position, meaning it should be registered by the user. For example, a study revealed that 89% of users are more likely to remember a logo that’s placed in the top left corner of a web page vis-à-vis logos placed on the right.

So, to make the maximum impact with your logo on your audience, you should add it to the top-left position of your website. Since most people start reading a website from the top and go from left to right, this is the ideal placement to increase identification.

2. Social Media Channels

When it comes to the online presence, your brand logo plays a key role. It is the face of your brand for the audience. When a logo pops up in a person’s daily social media feed, he or she is instantly reminded of your brand’s presence. This helps to establish brand identity and recall value.

So, if your business has a presence on any of the social media platforms, make sure you use your logo as the profile picture for your social media accounts. This will allow users to identify your official accounts and follow them. Also, this will give you an opportunity to interact with your target demographic and increase your brand’s reach among them.

3. Business Cards

After you get your logo designed by a logo design company in India, printing them on business cards is one of the first things you should do. Even if we are living in the age of the social media, the good old-fashioned way of handing out business cards is still an effective marketing technique.

Business cards allow you to network with other individuals and provide them all the necessary contact information. Make sure the logo is prominently placed in the design of your business card. Equally important is to include your office address, phone number, email id, and website link. These details help in brand identification with logo being the key element than others.

4. Mobile App

If you want your business to have a wider reach, then building a dedicated mobile app is something you should consider. If you already have an existing app, then make sure your logo is utilized to its maximum capacity. First and foremost, the app icon should always match your official logo.

In specific cases, where you have a larger horizontal or vertical logo, get a logo designer in India to make you a special app-version logo. Your app icon should look very close to your actual brand logo. An average person uses multiple apps in a day. Having a well-designed logo can help users in identifying your brand and differentiating it from its competitors. It is just one more chance to increase your brand awareness among your target audience.

5. Letterheads & Envelopes

Logos lend a sense of authority. Company letterheads with your brand logo affixed make your business look more legitimate. This helps in increasing the trust factor, which in turn, improves your brand image. You should add your logo to all types of business stationery, such as letterheads, envelopes, notepads, pens, etc.

A defining characteristic of a good logo is flexibility. A well-designed logo should look as good on a computer screen as it does on a piece of paper. You can use a transparent version of the logo to make sure it is easily visible against the white background.

6. Invoices & Receipts

The brand logo should also be added to your company’s invoices and business receipts. This helps in making a strong impression on the customer’s mind. One thing to bear in mind is that a user receives a receipt or invoice when the purchase has already been made.

So, when you add your logo to the receipt or invoice, you are essentially reinforcing the brand identity in the post-purchase cycle. The aim here is to leave a lasting impression, so that the existing customers may become returning customers in the future.

7. Product Packaging

The product packaging should always include your brand logo without fail. The first rule is to make it look attractive and enticing so that it gets picked up by the customers. The logo should be added so that it helps customers to identify your brand. This helps with brand recognition, which can lead to brand loyalty. In addition to product packaging, you can also put the logo on other merchandise like retail carry bags, tote bags, packing boxes, etc. This serves the dual purpose of brand awareness as well as brand recall.

Wrapping Up

Brand logos are a key tool for brand identification. They help in spreading brand awareness and increasing your brand’s reach. If you want your business to be established strongly, then you must get a custom logo made by a reliable logo design company in India. This will help your brand stand out among its competitors.

At Logo Design India, we offer professional logo design services in India across all business sectors and industries. We have a team of capable designers to provide unique and creative logo design concepts with unlimited revisions. To see our portfolio, check out www.logo-design-india.com.