Tips to Design the Perfect Logo for An E-commerce Brand

The e-commerce industry is seeing some fierce competition among all brands across categories. Of course, the biggest threat to all e-commerce businesses is Amazon, the largest online marketplace in the world. But even discounting that, there is an influx of several brands that are vying for the attention of customers. In such a scenario, it is very important to have a brand logo design that’s instantly memorable and unique. This helps businesses to build a brand identity that creates a lasting impression on the minds of the customers.

Today, online customers are spoilt for choice. They are more likely to trust a known brand over an unknown one. When marketers choose a custom logo design for their e-commerce platform, it helps in spreading more brand awareness. This often translates to a higher number of site visitors, which can lead to more conversions.

How to Create a Unique Logo for An E-commerce Brand?

Making a brand logo is a creative process that takes time and much thought. Below, we look at some of the key considerations to be kept in mind while designing an e-commerce logo.

Go Ahead with a Simple Design

What are some of the most well-known brands in the world today? Apple, Google, Amazon, Nike, and Coca-Cola, among many others. All of these brands have one common thing – a simple, no-fuss logo. A successful brand logo should be simple and clear in design. Avoid using too many visual elements together. Don’t try to do something complicated. Keep it minimalistic.
A logo is a key element of creating a brand identity. And so, logo designers must make sure that it is easily readable to viewers. In a bid to express creativity, don’t choose such a complicated design that viewers may find it difficult to decipher what’s written. Go with a simplistic design and avoid any confusion. Make smart use of colours and font styles to come up with a simple logo design that still looks impressive.

Add One Unique Element

In the e-commerce business, grabbing the attention of the user is very important. Similarly, while making an e-commerce logo, one must come up with a unique design that catches the attention of everyone and stands out in the crowd. Even with a simple design, the logo must look unique and attractive.

For example, think of the Nike brand logo. At first glance, it may look like a simple design. Most will argue that it is a textual logo where the brand name is written in a particular typeface. But what makes the Nike logo stand out in the crowd is the swoosh symbol. Adding such a unique element elevates the simple design into a memorable one.

Similar creative hacks can also be used by a logo design company while making an e-commerce logo. But one has to be very careful while adding any sign or symbol to a brand logo. The unique element used in the logo must have some connection with the brand and its services. Like imagine, if there is an e-commerce brand for selling clothes, the logo might incorporate a clothes hanger in the design. This will nicely convey the brand’s USP as well as give it a unique look.

Make It Horizontal

When designing for an e-commerce brand, logo designers must always keep in mind that the logo will be viewed on a website. Hence, the design should be such that it doesn’t take too much space on a webpage. It is generally advised to always go with a horizontal design layout as it saves space and avoids clutter.

Typically, the e-commerce logo is seen in the top left corner of the website or the middle of the navigation bar. These two positions ensure maximum visibility for any brand logo design and the first thing a visitor sees. A horizontal logo is preferred as it looks good with the rest of the website layout. Designers can adjust the size and position as needed.

Horizontal logos usually have more amount of negative space, which keeps the design from looking cluttered. This is good in case a marketer wants to add a tagline in the final design. A horizontal logo appears cleaner and without clutter.

Show Off Your USP

When it comes to e-commerce, multiple brands are offering similar products to their customers. This is why it is very important to have a unique USP that can’t be replicated by other brands.

For an e-commerce logo, it is a smart tactic to incorporate the brand’s USP into the custom logo design. To understand this better, look at the KFC logo. The brand’s USP lies in the secret recipe of spices prepared by its founder, Colonel Sanders. Their logo makes a point to proudly showcase this USP by incorporating Colonel Sanders’ image into their logo.

Before starting the logo design process, always take out some time to conduct brand research. And if the brand does have a unique USP, then try to come up with a design that showcases that USP in their logo. This will communicate the message to the target audience instantly in just one glance.

Do Not Follow the Trend Blindly

Since the main goal is to attract and engage the target audience, keeping up with the current design trends is certainly important for a logo design company. While it’s good to know what’s in fashion, designers should not base too much of their design on seasonal trends. A good logo must be timeless. Brands that frequently keep changing their logo every few years give an image of inconsistency to their audience.

To stay on trend, designers might look at their competitors’ logos for inspiration. But they should not copy those blatantly. Rather, they can add unique elements or distinctive colours to make the logo stand out from others.

Wrapping Up

An e-commerce brand logo design has to be unique, attractive, and memorable. When presented with multiple choices, customers are more likely to choose a brand that they know of beforehand. Being familiar with a brand’s logo will make them more receptive to purchasing the brand’s products, as opposed to some unknown brand.
Logo Design India is a reputable and well-known logo design company that offers creative and unique logo design services for brands across all industries. Brands choose to hire our services to strengthen their brand identity portfolio.