Mistakes Any Web Design Company Should Avoid In 2019

The very presence of common web design mistakes can significantly affect the search rankings and engagement of visitors to e-commerce websites. It goes without saying that great web design has a big role to play in the success of a website. To make a successful e-commerce website, it is important to include a fusion of function and form that leaves the visitor with a lasting impression and influence their buying decision. According to Logo Design India, a web design company, it is crucial to avoid web design mistakes to rank a site high in the search results and increase the sell of goods or services.

For businesses to achieve good results, websites need to implement user-friendly web design. At the start of 2019, here are some costly mistakes that you should avoid in web designing.

Add a Guest Checkout Option

Instead of opening an account or be a member of the website, first-time customers must have guest checkout as an option. It is important that the customer first trust the store before opening an account. In most cases, first-timers do not find it comfortable to share their personal information on their first purchase online.

If forced to open an account, there is high chance for a visitor to not proceed to their checkout at all. This will lead to a significant decrease in the conversion rates of visitors to the website into customers.

Clear Product Descriptions

Product description helps in describing your product to a visitor, and it is important that it should be clear and concise. When presented in a persuading manner, product description helps the customer to arrive at a decision in purchasing your product. Hence your first step in influencing your visitor into buying your product is to have clear product description along with high-quality images of the product as part of business website design services.

Consider the Many Mobile Users

A recent study revealed that at the beginning of 2019, around 80% of global internet users will be engaged in their mobile devices. That means creating responsive websites or mobile apps should be the top priority to help people with easy access to their mobile phones.

In addition, it is important to ensure fast service of your e-commerce site. Studies have revealed that around 53% of mobile users leave a website that takes a minimum of 3 seconds to load. The success of a responsive web design depends on the loading speed and the responsiveness of the website.

Simple Checkout Design

In addition to having a guest option when buying, it is also crucial not to have a complicated check out process. Whenever there is an unexpected extra cost or extra buying process, the customer is likely to bounce out of the website, and that would lead to a decrease in conversion rates. Hence, creating an easy way for the checkout design helps in converting visitors to customers. You may include a complete breakdown of fees and costs that the customer needs to pay. Also, instead of a long single page checkout page, have multiple pages of checkout to take the stress out of the customer. Finally, ensure speed of loading of the page to prevent the customer from abandoning their purchase.

Include Search Option

Including a search feature in your e-commerce site is a great way to leave your customers contented with your service and increase the conversion rates. Research conducted has found that visitors use the search feature more than the category navigation when it comes to searching for a product. Without the search feature, there will be reduced mobile conversion and less organic traffic to the site.

Put a search box in the e-commerce site that gives easy access to find a product. You can include the auto-fill feature in the box to save the customer’s time.

Use Social Media

Promoting your products and services in social media can bring in more visitors to your site and increase conversion rate. This way, you are actually improving your social sales. You can put images of your products on your social media and add a link in the description section that takes the visitor to your website.

Improve Website Navigation

It is important that an e-commerce site has great navigation. If the navigation is bad, both the site traffic and SERP rankings are going to decrease, and there will be high bounce rates from your website. Hence, your web design services should keep up with the emerging trends and analytics from your site.

These common mistakes of small e-commerce sites need to be considered by every web design company. Make your resolution to avoid making these mistakes with your website design and have contented customers.