Logo Design Trends for 2019 and beyond

Design trends change and evolve over time. When it comes to creating an identity for a business, a logo serves the purpose. The human mind can easily recognize familiar patterns and objects. This is why the logos of brands like Coca Cola or Apple are easily recognizable. We have grown familiar to them and once we see the logo we can relate it to the brand. A logo is, therefore, one of the most integral elements of a businesses’ identity. Whether you have a big business or a small one, a logo helps your customers find you and boosts your business growth.

Our blog post explores the upcoming logo design trends that will dominate the design landscape in 2019.

Logo Design Trends that will rule 2019

The general shift in design trends has been towards more minimalist tone. This is going to continue as brands and businesses choose to keep it simple. Simple shapes, brush strokes and typography are going to take center stage. Let us take a look at the top trends that are to rule logo design in 2019.

1. Geometry with a twist

[ source : https://99designs.com/ ]

Geometry has always influenced logo design but it has often been viewed as being cold and even mathematical. In 2019, this is in for a change. Playful shapes with colorful palettes and clean, minimalist lines as well as curves thrown in for good measure will define the geometric logo design trend in 2019.

2. Minimalism

[ source : https://99designs.com/ ]

The shift in digital design to extreme minimalism is a trend that will dominate. Not only do minimal logos reduce load time and improves the mobile view, but they also form a strong identity for brands. Many brands have removed extra elements from their logo design and focused only on type and color. This makes the logos simple and relatable and they translate well to both digital as well as physical design. The secret to creating a timeless logo is to keep it simple.

3. Responsive Logos

[ source : http://responsivelogos.co.uk/ ]

The need for responsive design can be attuned to the rise in the use of mobile devices. The space constraint on mobile devices as compared to desktops and laptops requires the logos to be more efficient. This is why logo design in 2019 will be smarter and responsive keeping in tune with the various devices in use.

4. Negatives Space

[ source : https://99designs.com/ ]

Negative spaces have always been a logo artist’s favorite over the years. This will continue in 2019 too with clever use of the negative space with finer details. The depth and illusion that these logos create are almost sensory taking logo design to the next level.

5. Optical Illusion design a logo

[ source : https://99designs.com/ ]

Just like negative spaces, optical illusion in design creates a strong impact. Designers know this well. Logo designers are employing 2D and 3D elements and playing with perspective and depth of field to create illusory logos. There is certain playfulness to the design and makes a viewer stop to understand what the design is trying to convey. Illusory logos are able to convey a lot of messages just through the design and will be one of the top choices for many brands in 2019.

Designing Logos – 2019 and Beyond

The trends described above will be some of the most defining ones for logo design in 2019. Brand’s message, target customers, kind of products or services as well as the thought process of the designer makes a logo what it is in the end. Groundbreaking concepts, as well as borrowing ideas from the past will both be prevalent in the designs this year. But as creativity cannot be limited, we are excited to see what else the designers have in store. For more information on logo design, read our guidelines for exceptional logo design.

If you want a logo for your business or brand, send us an email: enquiry@logo-design-india.com.

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