How to Design a Website Logo that is Timeless

When it comes to creating a business website, a community website, or a personal blog, the logo remains a key element of the design. It is the logo that lends credibility and brand recognition. Here are important tips that would help in designing an impactful website logo.

Find Out Your Goals

Before you begin designing a website logo, it is important to find out the goals of the organization and message that the logo would be sending. This information would guide you in your logo design as well as a selection of colors and fonts. Get answers to the following questions:

• Who is your ideal customer?
• What type of problem has its solution in your website?
• What message do you want to convey with your logo?
• How do you describe your website?

Keep Logo Simple

One key for a successful logo is to keep the design simple. It is much easier to say than actually do, as much thought goes into designing a simple-looking logo. There could be hidden meanings to the logo design then it may be apparent. When brainstorming various concept, try limiting your logo design to one or two colors, and make use of fonts that make reading easy.

Make Logo Scalable

The reason for having simple logo design is due to the versatility of the design in various environments. After all, the website logo should look clear on screens of any sizes, even on the smallest mobile screen. Of course, there could be a need to scale up, like on social media banners. If you find your website getting popular, you might consider printing your logo on letterheads, t-shirts, or business cards. And your logo must match all these different media, big or small. A good example is the Apple logo, which is recognizable even when it is in its smallest but can also be used on a larger scale. If there is a need to design more versions of the logo, try having them connecting well with each other.

Understanding the Psychology of Color

The psychology of color is an important aspect in logo design. Every color communicates its unique message, making colors play an important role in the designing process. The color used in your logo will likely be used both in branding and an accent color on the website.

Making Logo Timeless

Good logos from creative logo maker remain ever successful. Try eliminating the use of cliches, play on words, or pop culture references when designing your logo. The more you include these things, the quicker your logo will go out of fashion. Try considering something that is unique to your brand and makes your brand recognizable. One way to achieve this is to use a custom type logo.

Remain Flexible

Don’t just stick to a single design. It could be that ideas that seem great during brainstorming, may fail to work in real life. On the contrary, ideas that seem unrealistic initially may actually make good logos. Try to be flexible when considering the strategy and design phases to help you improve upon your ideas, till you come up with a workable logo.

It takes a lot of care and analysis right from the research phase to the final logo design. What is your technique to adopt for designing your website logo?