Is WooCommerce a Good Choice for Creating an Online Store?

Are you an internet user? Have you ever purchased an online product? If the answer is yes, then know that you are in good company. Studies suggest that 93.5% of global internet users have purchased products online. With eCommerce on a steady rise, there is a growing demand for reliable and reputable professional website design services in India among businesses to build robust eCommerce stores.

If you are a business owner, then you must seriously consider launching an official website. It will act as a virtual storefront for your brand and give your customers a place to browse through your offerings. A successful eCommerce website design can help increase user engagement, boost conversion numbers, and positively impact the brand image.

When it comes to business website design, there are plenty of open-source CMS platforms for web designers to choose from. In the current market share, 25% of the top 1 million eCommerce sites use the WooCommerce technology platform. In this article, we take a closer look at what makes WooCommerce such a popular choice for eCommerce sites.

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress. It is a free tool that helps create and manage an online store simply and effectively. It offers great levels of flexibility and comes with useful features like secure payments, inventory and tax management, shipping integration, etc.

It is popular among professional web designers as it automatically integrates with your existing WordPress framework. One just needs to go to the WordPress dashboard and install the WooCommerce plugin to get started. It is easy to use and has a low level of difficulty.

Why Choose WooCommerce?

WooCommerce is the leading choice for eCommerce website design, as proven by its current market share. Let’s find out why.

1. It is Free

When you are setting up a new eCommerce venture, it is natural that you will look into the establishment costs. Price becomes a major factor in choosing your eCommerce platform. While you want to invest in looking at the features and not just the price, it doesn’t seem reasonable to pay a fee if capable cost-free options are available.

The first reason to choose WooCommerce is that it is completely free. There are no license fees or trial packs involved. Once you install the WooCommerce plugin, it will expand and grow alongside your business.

2. It has an Open-Source Framework

Most of the web design services in India work with open-source platforms for their web design and development projects. Since WooCommerce also follows open-source code, it has a modular framework. This allows designers to work with a bunch of different features. They get access to the entirety of the WordPress plugins and themes in addition to the eCommerce extensions built specifically for WooCommerce.

Being an open-source platform, WooCommerce allows designers to create new themes, add different extensions, and improve upon the existing features. This level of freedom is not available on other platforms, such as Shopify. Using these plugins can help improve the functionality of the website regarding payments, shipping, etc.

3. It Grows with Your Business

When you’re setting up an eCommerce business, your long-term goal is to grow and expand. So, while choosing your eCommerce platform, make sure you think about the long-term viability. When making your business website design, choose an application that is easily scalable without too much complexity.

WooCommerce is a great choice for building an eCommerce store because it can grow along with your business. For example, imagine you start your venture with just a few products in your store catering to about a hundred users per week on average. And slowly, you may expand to about a hundred products reaching out to close to a thousand users per day. This is the growth that your business needs to sustain and succeed. And by using the WooCommerce store, you can easily go through this change without any complexity or constraint. As the size of your website increases, the functionality of a WooCommerce website also grows simultaneously.

4. It Offers Built-In Analytics

When you launch a new eCommerce website design, you must track its performance closely. This will tell you how the audience is interacting with the site, their browsing patterns, and buying behaviors. The WooCommerce store platform is appreciated by many as it comes with powerful analytics that provides you with valuable data on the site’s performance.

Data analytics is an integral part of tracking the success of your online store. The figures will reveal how many users visited your site, how many products were sold, what are the top-selling products, what is the cart abandonment rate, and more such statistics. It helps you learn more about your customers and reveal which areas you need to focus on to ensure better growth. With WooCommerce, you get these analytics displayed in an easy-to-use interface.

5. It Offers Strong Cybersecurity

Next to responsive web design, cybersecurity is one key expectation that users have from an eCommerce site. If you want users to trust your site, you must provide them with maximum security and protection from online threats. WooCommerce applications offer the highest level of cybersecurity to safeguard your consumers’ data.

When it comes to making online payments, most users rely on credit or debit cards. A WooCommerce website never stores the card details of a customer’s payment methods. This ensures that the payment information of your customers is never left vulnerable even if the website gets hacked at any point.

Additionally, WooCommerce also allows the installation of integrated payment gateway plugins to offer a smoother payment process. This way, the payment information gets stored on the payment processor servers. The website only has tokens stored that are specific to each customer. In the event that your website gets attacked, these tokens will be completely useless when viewed without the full context. Thus, WooCommerce takes every step possible to keep your consumers’ payment information safe and protected.

Wrapping Up

Your eCommerce website is a virtual storefront for your brand. So, it needs to be impressive and engaging from the first visit itself. If you are looking to build an eCommerce store, then you must hire the services of Logo Design India. We are the best web design company in India offering our services to businesses across sectors. To check out our portfolio, visit www.logo-design-india.com.