Mistakes to Avoid in Designing an eCommerce Website

In 2021, over 2.14 billion people worldwide bought goods and services online. Thanks to the rise of smartphones and the effect of the pandemic, online shopping has grown by leaps and bounds. This has led to a massive increase in the number of eCommerce websites. From groceries to luxury goods, clothing apparel to home furniture, all sorts of goods can now be purchased online. If you’re a business owner and want to expand your business online, hire a professional website design company to reach your target audience and get the best results.

The eCommerce market is highly competitive. Customers today have plenty of options to choose from. Your eCommerce business website design must be attractive and engaging so that it grabs the attention of your target audience. If a website fails to attract visitors, then its brand/business will not make any sales, let alone profits.

The Common Mistakes in Making eCommerce Websites

An eCommerce website needs certain elements to be successful – responsive web design, easy navigation and checkout process, the right Call To Action, and some more. These aspects make the website more user-friendly and attractive for the online shopper.

Below, we look at the top mistakes to avoid while making eCommerce websites.

1. Incompatibility with Mobile Devices

Online shopping is arguably a more comfortable experience on the phone. Customers can check out the products anytime they want, add them to the final cart and complete the purchase – while traveling, working, or lying down. Keeping this in mind, eCommerce owners must spend resources to ensure that their websites are compatible with all mobile devices.

The world has more than six billion smartphone users. So, if a website is not mobile-friendly, then it potentially loses out on six billion customers. Hence, before hiring any website design company in India, business owners must make sure the company offers responsive web design services. Make sure you build an eCommerce website that is responsive in approach. The layout and design should be compatible with all mobile devices and viewed easily on all screen sizes.

2. Poor Quality Images

An eCommerce website aims to lure visitors into making a purchase. As such, it is vital to use high-quality attractive images on your site. Visuals play a crucial role in making your website look appealing. The images catch the interest of the users and persuade them to keep looking and browsing.

When making a professional website design for an eCommerce company, the biggest mistake would be to use low-quality images on the site. It discourages users from making any purchase. For example, if a customer is looking at watches to buy online, he/she will rely on the website images to judge the product quality. When bad, low-quality images are used, customers do not feel confident enough to buy the product and lose interest. Hence, always ensure that eCommerce websites use attractive images only.

Another thing to keep in mind is to never use stock images for your product images. An eCommerce website must present the brand’s offerings in a unique and compelling way so that they stand out from the crowd. By using stock images, brands lose their individuality. So, an eCommerce site must always showcase an assortment of high-quality images that depict the product from different angles in an enticing manner.

3. Excessive Use of Pop-ups

Website pop-ups are extremely annoying and completely ruin the user experience. Too many pop-ups on an eCommerce site can be very off-putting and discourage users from visiting again. To avoid such negative experiences, hire the best web design company that has the expertise and experience to know where pop-ups are needed and where they must be avoided.
For example, one place where pop-ups should never be used is in the checkout section. The user has chosen a product and is making the purchase. At such a juncture, incorporating pop-ups can potentially irritate the customer and he or she may not continue anymore. This could lead to a lost sale.

When adding pop-ups on a website, make sure they can be easily closed by the user. No one likes to be forced into seeing pop-up messages that refuse to be closed down.

4. Complicated Checkout Process

The checkout process in an eCommerce site should be quick and easy. Do not make the mistake of having a complex checkout process. The journey from deciding to purchase a good to finishing the actual purchase should be smooth, easy, and simple. Do not keep multiple steps in your checkout process.

If a customer feels he/she is putting too much effort into buying a product, he/she might just leave the process in between. A good eCommerce site shall provide the option of a “guest login” for unregistered users. Sometimes, users may refuse to purchase if a sign-up or registration is mandatory. As a thumb rule, finish the checkout process within 1-2 steps at the most.

5. Vague Product Description

We have already talked about the need for high-quality images. They help a customer to decide if a particular product is worth or not. Product descriptions on an eCommerce site also have a similar role. They are used to communicate about the product’s key features, USPs, and uses.

Make sure you fill your eCommerce site with beautiful and concise product descriptions that inform and attract users. Make sure you mention the highlights of each product so the user can make an informed decision about purchase. Add the USP or benefits of the product in special bullet points to make it easy to read. Adding good product descriptions can guide a customer in making the right buying decision.

6. Lack of Proper Customer Support

For an online business to be successful, the eCommerce website should be excellent in providing efficient, prompt, and reliable customer support to its users always. Delivery updates, exchange requests, or refund status – the online customer may have a variety of different queries. Most online businesses nowadays incorporate the live chat feature on their websites. These AI-powered chatbots give quick assistance to the customer in real-time and find a solution to any problem.

When users get quick and reliable customer support on an eCommerce website, they feel more acknowledged by the brand. This builds a sense of trust, which can lead to repeat purchases in the future.

Wrapping Up

The competition in the eCommerce sector is immense. As a business owner, you must consider hiring web design services in India such as Logo Design India to design a smart, unique, and engaging eCommerce website. We deliver responsive websites catering to the interests of the target audience.