How to Find the Right Type of Logo Design for Your Business

The business market, irrespective of genre, is becoming more competitive than ever. Owners need to ensure that every operation is perfect to secure a place in a competitive industry. When it comes to making all related aspects perfect, how can we skip the logo design matter? Preparing the right custom logo design is one of the most crucial and initial steps for every business. And here the real pain begins! When it comes to choosing the right logo design, a world of confusion may appear in front of you. Being a leading logo design company and having served nearly all industries, we can help you choose the right logo design for your business.

Be it for SMEs or giant business corporations, deciding on the right custom logo design isn’t that hard if you consider a few things accordingly. Before we start to discuss the factors that you must consider while choosing the right logo design for your business, let’s first understand the types of logos.

Understanding the Different Types of Logo Design

Understanding the types of business logo designs will help you choose the right one for your business. The right logo can tell a lot about your business and last in the minds of your target audience for a longer period of time.

Wordmarks or Logotypes

The wordmark is a font-based logo design that concentrates on a business’s name alone. Generally, such logos consist of text only, typically the name of the company or brand, with a unique colour, font, and style. According to expert logo designers, this type of logo is suitable for businesses with a memorable name. For example, Visa, Coca-Cola, and even Google have this type of logo.

Monogram or Lettermark Logo

Lettermark or monogram logos consist of the initials of a brand or company. This type of logo is suitable for companies with long or complicated names. Using the initial letters of the company name also makes the entire logo design visually more appealing. Brands like IBM, CNN, HBO, HP, etc. use monogram logos.

Pictorial Mark Logo

A pictorial mark logo or icon is a special type of logo design that uses visual symbols to represent a brand. A pictorial mark logo mainly focuses on specific graphic elements rather than using only text. If you are looking for a logo design that can perfectly communicate the essence, values, and key attributes of your brand, go for pictorial mark logo designs. The iconic Apple logo, the Twitter bird, and the Target Bullseye are some popular examples.

Abstract Mark Logo

You can call the abstract mark logo a special type of pictorial logo. Instead of using images, designers use abstract geometric forms to create a unique logo design that perfectly represents your business. According to experts, these logo designs are open to interpretation and can evoke the emotions of your target audience. The Pepsi logo, the strip-y Adidas flower, and the BP starburst-y logo are some great examples of abstract mark logo designs.

Mascot Logo

Mascot logos come with illustrated characters. Or we can say that they feature a special character or personified figure to represent the brand and make it different from others in the industry. You can see many uses of mascot logos in the sports industry or for brands that target younger audiences. For example, you can explore KFC’s Colonel Sanders or Michelin’s Michelin Man.

Combination Mark Logo

Combination mark logos combine both text and symbols or icons to create a comprehensive design that can set a business ahead of its competitors. Here, designers have the flexibility to use the symbol or text independently. Adidas or Mastercard logos are perfect examples of the combination mark logotype.

Emblem Logo

If you need a traditional logo design with an ornate appearance that encloses the brand name within a symbol or icon, an emblem logo design can be the perfect choice for you. Emblem logo designs convey a sense of prestige, and many government entities use this type of logo design. Apart from government entities, the auto industry and even educational institutes also prefer to use this type of logo design. Harley Davidson’s logo and the iconic mermaid logo of Starbucks are some of the great emblem logo designs.

These are seven popular logo design types that many modern businesses are using. By exploring all types of logo designs, you will get an idea of the right type of logo design for your business. It is not that only new businesses can have these logos; also existing businesses can update their logos and enjoy better brand exposure. If you already have a logo but can’t decide whether you should update the design or not, talk to an expert logo designer today.

Factors to Consider While Choosing the Right Custom Logo Design for Your Business

Choosing the appropriate custom logo design isn’t that hard if you hire professional logo designers who have worked for various industries. However, to be on the safe side, you should consider some factors while choosing the right logo type for your business. Actually, professional logo makers in India or elsewhere also consider the same factors when recommending the right type of logo design for their clients.

Business Type & Industry

First, you need to consider the nature of your business and the type of industry. Your logo should rightly align with the overall theme as well as the values of your business, staying relevant to the products or services.

Target Audience

In the next step, you need to understand your target audience’s demographics, interests, and other preferences. Ask your selected Indian logo design providers to craft logo samples that resonate with your intended audience while creating a strong connection with your brand.

Brand Personality

Now, you need to determine the personality and tone of your business. Try to understand whether it is modern, playful, or traditional, and ensure your logo reflects the right characteristics and establishes your brand’s identity.

USPs

Don’t forget to consider your unique selling points and let your custom logo design reflect them. USPs can help your business stand out from the crowd of competitors. And let your business logo design reflect your unique value and USPs.

Longevity & Scalability

When choosing a suitable logo design for your business, consider the long-term goals of your organization along with the potential for growth and expansion. Consider creating a timeless design so that it can never go out of style (the average lifespan of a logo design is approximately ten years). Also, ensure your business logo is adaptable and scalable to required platforms and mediums.

Conclusion

Choosing the right custom logo design for your business isn’t that easy, even with the help of expert professionals. From the type of logo design to colours and patterns, professional logo design companies can help you in every aspect. Instead of experimenting with your business logo with amateur hands, let experts like Logo Design India handle it. We have been in this industry for more than a decade and have an unrivalled reputation for providing high-quality logo design services in India and the rest of the world. For any kind of logo design requirement, contact us today.