Should Businesses Update Their Logo Designs?

Apart from your brand name, your business logo is one of the most important elements of branding. People notice your business logo when they encounter it for the first time. And whenever they see it thereafter, they tend to recall your brand. And that’s why it’s essential to create a brand logo design that tells the right story about your company. Generally, business owners put a lot of effort into designing their business logos when doing it for the first time. However, they often fail to recognise when it’s time for an update. It’s hard to accept that even the most suitable logo won’t stay relevant forever, and an outdated logo can do more harm than good.

Changing or updating an existing business logo isn’t that hard. You just need to hire professional logo designers who have the experience of working in your industry. Finding the most appropriate time for the update is a bit confusing as your present logo is directly connected with the branding and recognition of your brand. It is important to calculate the right timing to update the logo while minimising the negative consequences and boosting the benefits. So, let’s check how you can understand when it’s time to update your company’s existing logo.

Signs Your Company’s Logo Needs an Update

Before revamping your logo design, it’s crucial to consider some factors and identify the best time for the service.

The Logo Looks Old

It may so happen that you founded your company with an impressive logo, but over time, the logo might grow stale or not remain as relevant or appealing as before. An outdated logo is easy to spot, and even average consumers with no design expertise may find your logo unattractive and outdated. Generally, over time, one or two design elements become inefficient or no longer in style (such as gradients, italicised fonts, or bubbly text). If your logo consists of any outdated design elements, the overall appearance can get outdated and irrelevant. No matter how modern your business logo is, it will reflect the design standards and trends of the time when it was created. In other words, the logo design will get outdated at some point.

The Logo Design is too Complex

Logos that have a lot of detail or too much gradient often do not translate well to digital. Companies that were established much before the digital age often find that their logos look good only on letterhead but are not appealing on social media profile images or digital ad creatives. Modern logo design in our current moment is all about simplicity, and logos without complexity look good and attractive on the web. Check your web properties and check whether your detailed logo is difficult to see. It can be a prominent sign that your company logo needs a redesign service.

Your Company Is Evolving

When your company started and a logo was designed, it may have been the perfect emblem of what your company stood for! However, it is also true that no company remains static for long. Generally, companies of all industries grow as well as evolve over time. They include new services and products and even enable some changes to the mission. The company may experience mergers and acquisitions, target new audiences, or face new competition. These positive changes may also have an effect on the company’s original logo, making it less relevant to the current time. A logo redesign can be the best way to follow the new direction.

Your Company Is Growing

Many companies start small and then take years to stabilize in the market. During the period of struggle, investing in a quality logo redesign might not be at the top of the list of necessary expenses. Maybe a logo design was prepared by amateurs and maintained unnecessarily during the lean years. When the company starts to grow and becomes popular, continuing with the old logo can look a tad awkward. A company that is growing better than before should consider a logo redesign if the proper creativity and standards weren’t met when designing the previous one.

After analysing all these factors, you may feel that your company logo needs a redesign as soon as possible. In order to redesign your business logo and make it perfect, take the help of an expert logo design company in India. India-based companies are not only affordable but also technologically advanced. They can offer you creative as well as innovative logo design solutions without charging you a lot of money.

Things to Consider When Redesigning Your Company Logo

Once your company has determined that the time has come for a logo redesign, there are a few critical things that you need to consider before starting the process.

How Identifiable Is Your Current Logo?

Companies with long histories usually have logo designs that are immediately recognisable. The logo design alone can invoke intense feelings in the viewers or make them remember a positive experience with the brand. Even if the viewer is not a customer yet, he/she will be able to recall the brand just by noticing the logo. For example, the golden arches always make us recall McDonald’s brand. A single swoosh makes people recall the brand Nike. The more recognisable your logo is, the more careful you have to be while redesigning. You should not overhaul the current logo during the redesign; otherwise, it may lose its original essence and meaning. For example, Pepsi has changed its logo throughout the years. However, they still maintain a familiar look and feel. After hiring logo design services from India, communicate your needs and standards to the design team. Ask them to share a glimpse of their work before finalising the design. However, reliable logo design companies always make the required edits to ensure client satisfaction.

Do You Want to Keep the Connection with the Past?

Without a doubt, a logo redesign is a bold statement. It can proclaim a break from the past. If you eliminate all the signs of your past logo in the new one, it may also erase the cherished brand history. It will be hard for your target audience to identify you, and many of them may be unaware of your logo redesign. The new logo may also make them perceive your company as a different one.

According to Study Finds, 2020, 50% of consumers are most likely to patronise a brand with a logo that they recognise. If your company is popular among its consumers, it’s wise to maintain a nostalgic connection to the brand’s origins. It will help your consumers easily recall your brand value, and they will also be interested to know what changes you have made to your current logo.

How Outdated Is Your Logo?

If your company logo appears as stale or outdated, there is no better alternative than a redesign. To redesign a business logo, it is also important to measure the degree of how outdated the logo is. If a logo hasn’t been touched for ten or twenty years, it definitely requires a makeover. On the other hand, logos that have been crafted within the past few years may require a subtler touch. You may have noticed that Google updates its logo design on a regular basis without integrating any major changes.

Wrapping Up

After analysing all these factors, it will be easier to decide whether your business logo needs a redesign. Be it creating a brand logo design for the first time or updating it, always take the help of experts who have years of experience in the field. For example, you can rely on Logo Design India to design a business logo, as this company has years of experience crafting logos for nearly all industries. Connect with Logo Design India, consult with its expert team, and identify the best time to update your business logo.