How to Design a Logo for a Hospitality Brand?

A hospitality brand, especially one that is newly launched, needs significant marketing and promotion. Hotels and resorts can be found by the dozen – in every price range and location. So, if you are a hotel owner, you need to pay special focus to your branding efforts. Commission the services of a logo design company in India to get help with creating a unique and memorable logo for your hospitality brand.

Logos are the face of your brand. It differentiates you from other competitors and creates an identity of your own. For hotel brands, a logo is prominently displayed in all touchpoints of interactions with guests. It is seen in the reception area, printed on keycards, embossed in hand towels, etc. So, if you want to create a positive impression, then having the right logo is very important. Hiring professional logo design services in India can help you get the right logo for your brand.

Design Tips for an Attractive Hotel Logo

The design tips to create an attractive logo for your hotel include:

Understand Your Brand Identity

The first step in getting a good logo is to understand the core values of your brand. The logo should communicate the brand’s persona with just a glimpse. For hotels and resorts, a logo should imply what guests can expect from the brand. Is it a family-friendly place? Or is the brand targeting teens and youth? Does the hotel offer peace and serenity? Or does it focus on luxury and opulence? Finding the answers to these questions can go a long way in getting the right design for your logo.

When the designer understands the brand, he/she gets a clearer perspective on some crucial design elements. The core values of a brand decide what is going to be the typography, colors, and overall vibe of the design. Based on the values you want to focus on, the designer can create a mood board before the design process begins. When a logo designer in India comes on board for the job, he/she usually comes with a list of questions to understand the brand better. This is important as your logo represents your brand messaging. So, the designer must have a sense of the brand’s values.

Study Competitor Logos

A successful logo should stand out from other competitors in the market. For this, you need to study some other hospitality brand logos. Firstly, this can provide some inspiration for creative ideas. And secondly, it will guide you on how to make sure your logo doesn’t look similar to another existing brand. Avoid using the same color, font style, or imagery used by other brands.

Studying competitor logos can reveal the current design trends being followed by the industry. And it gives you a chance to decide whether you want to follow the same trend or go against it. While breaking the trend may seem like a risk, it guarantees that your logo will stand out among the competition. This can make your logo truly unique and memorable.

A good designer will always strive to come up with a design that stands separate from other brands in the market. But it is equally important to stay true to your brand identity. Do not break the trend just for the sake of it, unless justified by your brand persona.

Use White Space for a Clean Look

Simplicity is the key to a good logo design. But in hospitality logos, this aspect becomes all the more important as hotels use their logos for various purposes – from stationery and towels to keychains and online advertising. So, a hotel logo has to be easily scalable. This is made easier when the logo does not have too many elements. The trick is to go for a simple logo design that looks good in all formats and sizes.

The smart use of white space in the design gives the logo a clean and simple look. The negative space in the logo helps bring focus to a singular element. This keeps the design from looking cluttered. White space makes the logo look professional and clean. Hire an experienced logo maker in India who can make simple designs that impress.

Choose Colors Carefully

Choosing logo colors is an integral step in the logo design process. As per psychology experts, colors can evoke emotions in people. For example, red stands for love and passion universally.

In logo design, colors should be decided based on the brand persona. A hospitality brand that promotes itself as a spa resort can use a logo in blue or green as these are shades that represent tranquility and rejuvenation. A luxury hotel known for its grand opulence can have a logo in purple as it represents royalty.

Another thing to keep in mind is to never use more than three colors in a logo. It is most recommended to have only one primary color in the design. Too many colors can look cluttered and sometimes overwhelm the audience.

Pick the Right Font

Using the right font style is a very important part of making an impressive logo. So, think about your typography carefully. The font should look good and express a story. It has to capture the essence of the brand in just a few letters. While choosing a script, make sure the font style matches the tone of the brand.

For example, serif fonts look more traditional. They give a classic vibe that looks good on five-star hotels or family-run hotels. Sans-serif fonts have a more modern approach and can be used for a hotel brand that’s still growing. Hand-written fonts can be used by boutique hotels or small resorts to give a personalized feel. So, your font style depends on your brand value.

Your Hotel Logo Must Be Versatile

A hotel logo is used in a variety of contexts. It is seen on their website, small pamphlets, outdoor hoardings, and other marketing collaterals. It is printed on toiletries, napkins, keycards, stationery, door holders, room service menus, and more. So, when you hire a logo design company in India, you have to let them know of the full scope.

When designing a logo for a hospitality brand, one must create a logo that looks good on all surfaces and in all sizes. It should also look good in both color and greyscale. A hotel logo has to be versatile and easily scalable.

Closing Thoughts

With the competition increasing in the hospitality sector, hotel logos have become more important than ever. Hotel owners are making more efforts towards branding for better promotion. If you are looking to make a unique and memorable logo for a hotel or resort, then contact Logo Design India. We have built a credible reputation in the market for offering the best logo design services to brands across all sectors. To see our work, visit www.logo-design-india.com.