One Business Logo Design Enough or More is good for Review?

Logo is a great tool for representing a brand. It is symbolic representation of trust, belief, emotions, etc to suffice needs of consumers in fastest possible way.

What Happens Most of the Time?

When companies hire a logo designer, business owners treat logo-designing process as investment options. It is true that they should be concerned about the hard-earned money, which they have put for growing their business. Most of the time, business owners expect results in terms of quantity. They ask the logo designer to come up with multiple choices. During this process, the hired professional recklessly works on few designs to present them before clients to conduct review process. As a result, important branding elements are missed and the final goal cannot be achieved. Moreover, the logo designer cannot utilize his or her creativity in right direction.

Where is the Difference?

Established logo designers work in different manner than a newbie. First, they convince the client by saying that more stress should be given on branding issues. Then only the actual realization of connecting to consumers can take place. Moreover, the phobia, which the business owners suffer, can be eliminated easily. When a reputed designer approaches a company for carrying out the business logo design task, it thinks that the hired professional will charge hefty fee. However, such company should think that a reputed logo designer does not perform his or her job for earning uncalculated profits. It is only a small percentage of the projected outcome, which the company is going to earn in future.

Established logo designer builds truss among clients by saying that they have chosen the right company, which has apt experience in handling logo design issues. A well-experienced logo design company also explains that it has worked across diversified portfolios in the past and can easily understand the business process of a client.

Steps Taken Further

Reputed logo designers explain to their clients that they are hired for finding brand idea, which forms the basis of brand identity. They further suggest that having a logo is a single idea or expression to form the basis of the brand’s overall approach. This idea already defines the characteristic of a business, which will be made strong through branding.

Established logo designers point out other brands, which the clients admire. This activity helps in identification of branding elements, which are not just a logo. Well-branded businesses can be identified by their typeface, color, illustration, photographic and copywriting styles. During the logo designing process, the underlying idea is pointed out for determining brand elements.

Reputed logo designers assume that customer’s success is their success. They sell a process to their clients through which they decide the brand identity solution. This helps in establishing long-term relationship with clients. When logo designers deliver good as well as profitable ideas, chances are there that clients will consult then again for developing brand ideas even further.

During the logo design process, top logo designers avoid referencing to the term logo. They speak about the marks of a brand. They replace the term logo with brand mark. This allows them as well as their clients for thinking about the overall experience of the brand and not just the logo in isolation.

A logo is meaningful to context only and it should be treated for adding value to that context. It is likely that a logo alone should be able to add more value to a business. A logo is best employed in a system comprising of brand marks, which determine a unique brand experience. It can be concluded that only one logo is sufficient for connecting the business to the sentiments of consumers.