5 Strange Logos of Popular Brands And Their Implications

Every logo has an inner implication, some can be understood easily and few require deeper thoughts. Have you ever wondered why and how does a logo come up? What message it conveys? Let’s take Apple for example. What inspired the company to a choose a bitten apple for its logo and not a full apple! Why Samsung came up with a basic tilted oval shape? Any idea? This blog is going to be an interesting read because we are going to explore 10 popular logos and their inner meanings.

5 Logos of Popular Brands

  1. Amazon

What comes to your mind when you look at the Amazon logo? The website url, written in typography and the orange colored arrow which more of less looks like a smiley. Is that all? Yes, definitely that implies that Amazon always makes its customers happy. But the arrow has inner meanings. Carefully observe, that the arrow is pointing from ‘a’ to ‘z’. This represents that Amazon literally provides everything from A to Z. And as far as the name ‘Amazon’ is concerned, we can relate it to the world’s largest tropical rain forest with immense bio-diversity.

  1. Apple

Not very hard to guess. Apple logo has to do with the forbidden fruit from the “Tree of Knowledge”. The usage of the logo has very powerful implications; the name and the pictorial icon are same. The company loves their logo so much that they are very particular about protecting their logo and do not like when someone else uses apples in the logo. The bite has the same mythological implication- “the symbol of lust and knowledge”. However, Rob Janoff, the logo designer of Apple, said that when the logo was first created in 1977, this exact meaning was not intended. He added the bite just to make people understand that it’s an apple and not a cherry.

  1. Sony VAIO

Apparently when you look at the logo, it looks like a sleek, slim stylized icon representing the brand name. But there is more inside the story. It is not just a stylized representation of “VIAO” but also symbolizes analog waves in a digital form. The ‘V’ and ‘A’ represents the wave. The letter ‘I’ and ‘O’ has been presented in a way that they also refer to 1 and 0, the two digits of binary code.

  1. Starbucks

You probably do not bother much about why the eccentric association between the weird siren and coffee has been drawn. If the coffee is good, who bother going into the logo details. But the fact is interesting indeed. According to the company, the idea was to relate coffee with”seduction”. The women is basically a nude mermaid with flowing hair. We are utterly seduced. Even if not by the logo, but by the quality and flavors of the coffee.

  1. Domino’s

How is the word “dominos” related to “pizza”? No connection right. Yet it managed to become the world’s 2nd largest pizza chain. You cannot deny that the Monaghan brothers, from their humble beginnings in 1960, thoroughly nailed it with their quality products and services. Why the name “Domino’s”? It was because the original name of the pizza shop that they bought in 1960 was DomiNick’s. But they couldn’t able to keep the same name and that’s why they came up with Domino’s Pizza. Since its inception, the logo has undergone several minor changes. The recent logo features the famous domino icon, but the word “pizza” has been removed. This shows how strong the brand has become as the very name is enough to make people understand what it offers.

So, if you are going to start your own business and looking for a logo, it do not necessarily has to be in direct connection with your business. It’s all about how you promote it.

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