What is the Best Way to Make an Attractive Event Brochure?

Events are a very interesting way to keep things moving in your business. While it can be meant for your target customers or clients where they can freely mix with your products or services, it can also be an excellent motivational step for your employees. Now, when your event is planned and the date and venue are fixed, how do you promote it to get a larger footfall? Well, to think of it, there are several marketing instruments that you can use to your advantage, but nothing screams promotion better than a business brochure design. Today, let’s talk about the best tips and tricks you can use to make striking event brochures for your company!

Best Tips to Make Striking Event Corporate Brochure Designs

Starting from a catchy headline to attractive images and graphics – with an event brochure, you can go all out in planning. However, there should be a healthy balance between being informative and impactful at the same time. Some of the tips you can keep in mind to make a stunning corporate brochure design for the upcoming event include:

1. Front Cover: They say the first impression is your last impression, and when it comes to a brochure design, the front cover matters more than you would like to believe. Especially when it comes to events, you should keep an eye-catching, bold, and informative front cover. This will make people pick it up and go through it. Now, a front cover should have bright colours, a noticeable tagline, and attractive images that deliver the main message skillfully.

2. The Logo: Trust us when we say your logo puts a lot of weight on your company. This builds a sense of recognition among your competitors and customers, thereby building a relationship with them. Now, on the front cover, you can emphasize two types of logos – that of your company and that of your event (if any). People would communicate with your logo before the text.

3. The Details: This is, after all, an event business brochure design. To keep up with this and ensure you don’t miss out on any information, you need to include the location, date, and contact information (for RSVP) about the event. You can either jot these down on the brochure in distinct points or make it part of your copy, depending on the design. An interesting way to include this is by adding digital maps and QR codes to the location pin for them to scan.

4. The Conditions of Participation: Every event has a condition of participation. By this we mean, ticket prices, fees, or entry criteria. This would filter out the people willing to convert into customers or clients rather than simply visiting the event to pass their time. You might also include the date and time when the tickets will be on sale to build up more suspense about the same.

5. The Timetable & Speakers: A vital part of every event is the timetable that it would follow. The thing is, anyone who wants to attend the event should be aware of what is to happen at the venue. Adding a timetable to the brochure will allow them to figure out the entire flow of the day(s). Now, if your event is supposed to have a panel of experts, try to mention the speakers in the brochure. Add small bios of the speakers, along with their pictures and the time when they would take the stage. This will help the visitors prioritize their time at the event.

6. Your Organization: Last but not least, you need to mention your company and all the tie-ups you have made for the event. With this, you give the prospective visitors enough information about who you are and what you do before they come to a decision. Express your gratitude to those companies who have sponsored the event or tied up with it so that they feel heard even in your brochure. This would build the inter-company trust and urge to work together in the future.

Conclusion: As you combine all of these into one design, don’t forget to work on the imagery and the typography of the brochure. Logo Design India is a company that offers a wide range of brochure design services by professionals who have more than a decade’s worth of experience in the field to deliver the best results at a quick turnaround time. To know more, feel free to request for a free quote at enquiry@logo-design-india.com today.