Top Reasons Companies Need to Opt for a Responsive Web Design

The concept of a smart business website design revolves around keeping the user experience in mind while creating a solid brand image. As a business owner, you need to remember that the first point of contact between you and your consumer is the website, and you would need to make a good impression. In today’s world, the advancements of technology have taken web design and development to a new stage of progress and thus involves chat bots, interactive videos, and other personalized traits which can be incorporated into your website. So, today, we have come up with explaining all the reasons your company should have a responsive web design.

Reasons Why You Should Have a Responsive Website Design

As the name suggests, a responsive web design is one that flows easily from the desktop to smartphones, tablets, and even smartwatches by resizing texts, images, and pages according to the device without hindering the browsing experience. Incorporating such a feature in your website would ensure that the pages don’t have to render larger than the width and height of the device, thereby saving a lot of loading time and decreasing the bounce rate. Some of the reasons you should hire web design companies for a responsive design include:

1. An Influx of Visitors: Let’s be frank for a moment here. How many of us actually sit with a laptop or a desktop solely for browsing purposes? We are sure the answer would be a selected number of people, right? So, optimizing your website by making it mobile-friendly would ensure that the target demographic can be spared from the unnecessary zooming and scrolling to read a page. This will allow the visitors to have enough space for navigating within the website, thereby increasing the interaction rate.

2. Cost-Effective: With a responsive business website design, you wouldn’t have to invest your money, resources, and time in a separate mobile version. So, even if you have to scale, upgrade or develop any new aspect to the website, you can do so from one place, thereby making the entire affair extremely affordable and less time-consuming. Maintaining websites that are created by a responsive user interface is also less expensive as compared to others.

3. High SEO Ranking: The recent times, companies that offer professional web design services would agree, is all about the versatility of the website. The SEO (Search Engine Optimization) rankings of the same on the SERP (Search Engine Return Page) also depend on the user-friendliness of the website as Google itself focuses on mobile-first indexing. In case visitors aren’t able to figure anything out of the website and leave the mobile site right after entering it, that can reflect poorly on your rankings and increase the bounce rate. Time on page is a crucial factor marked by Google that helps push the search results further, including the page loading time. Responsive websites help you in all aspects.

4. The Overall User Experience: Irrespective of the nature of your target demographic and the material of your website, user-friendliness and flexibility are two of the most vital factors that determine success. The responsive fluid grids that have no unnecessary elements, high resolution fluid adaptive images, media queries, and breakpoints, would ensure that the user interface favours a heightened user experience, that works exceedingly well for the brand image.

5. Increased Conversions and Leads: It can be safe to say that the more professional and responsive your website is, the larger audience will it attract over time. Do not be surprised if people beyond your target demographic also visit your website and becomes a client for your business, coming back again for more services in the future. The more traffic you get on your website, the better would be the rate of your scales and profitability, thereby ensuring that a little investment from you can go a long way.

Conclusion: Aside from the ones mentioned here, a responsive website design aids better results in terms of analytics and boosts a positive and trustworthy brand image. Logo Design India is a Kolkata-based brand that offers web design services in India by experienced professionals. To know more on the subject, feel free to get in touch with enquiry@logo-design-india.com.