The Various Phases of Business Logo Design

Business logo design is not just an art but also science because it needs creativity along with strategic aligning of your design with your clients’ goal. In this post, i will discuss the various phases of an entire logo design process for a business. As a designer, going through these phases carefully will help you.

Step 1: Briefing: When clients contact logo designers for a project, they brief them about their company, their brand and their objectives. This is the safest time to clarify your doubts about the design. Ask your clients anything you want to know, or offer any advice in this phase. Remember, your client can tell you all that you need to know, so do not hesitate to ask.

Step 2: Research: After you have been briefed, start your research. Find out as much as you can about your client’s business, industry, stature, competition and marketing. This way, you will be able to identify what risks are associated with the brand logo design project that you have been assigned. You can also learn the challenges involved with this job. This is the phase that cements the path for the project’s progress.

Step 3: Reference Collecting: In this phase, designers see and study different company logos in the same niche which they are going to design for. They observe the intricacies of these designs and use the findings for their logo design. You have to do the same and also keep track of the latest happenings in the world of logo designing. Take inspiration from these latest happenings and be confident about your project.

Step 4: Conceptualizing the Logo: Build a concept around your brief, study and findings. This is the phase when you have to brainstorm ideas and chalk out the entire brand logo design in detail. This phase calls for your absolute dedication.

Step 5: An Interval: This is the phase where you need to take some time off from the work and get some rest. Arrange a meeting with your client and tell them about the progress of your work. If any revision is requested by the client, do it accordingly. Also, listen to your client’s advice and ideas. Then refresh yourself for some time and then get back to work.

This interval will let you analyze your work’s progress, strategies, commitment and your client satisfaction. When you get to work again, you will be able to start with a fresh mind and the result of the analysis will reflect on your work.

Step 6: Revision: Needless to say, your logo design will not come out flawless the first time. It would go through a number of alterations, changes and modifications. After completion, it’s time to revise what you have designed. Since your client cannot afford to keep changing their business logo, you have to present a few variations of the same logo before your client so that they can choose what they like.

Step 7: Delivery: The final phase. You can present your logo as a standalone one or as a part of the context (situation or environment) in which it will be used. Pay attention to your client’s feedback.

Lastly, do not compromise on any phase of your business logo design. Remember, every phase is equally important.

Do share your opinions and experience!