The Most Crucial Factors for a Successful Logo Design

Every experienced logo designer devotes a lot of time to research before designing a logo. If you are a graphic artist, you need to take care of several things, from color to font, to create an unforgettable logo. Here I will discuss the 4 most important and vital factors of logo design.

The Trademark in Logo- Everyone loves a great looking logo and there are many down-market companies who are always looking for an opportunity to steal a famous brand’s logo and use it in their products.

To prevent such blatant plagiarism, famous brands often include a registration mark in their logo designs. The ownership mark gives the logo its exclusivity and trust. Patented logos often have a trademark ™ or a registered mark ®.

When you design a logo, think carefully how you can successfully blend the trademark in the logo design. You have to decide the font size, style and location of the trademark in the logo. You can either use the same font that you used in the logo, or try something new.

When you use the same font, it will create oneness with the whole design. If you use a different font, the trademark will stand out proudly. If the logo contains only letters, then you can put the registration mark near the baseline. It will look like the ™ or ® and be a part of the alphabets used in the design. On the contrary, some logo designs have smaller fonts and larger white spaces. You can put the trademark in the white space to make it visible.

Check for the Anchor Points and Handles- A logo will be used in both small and large sizes. While small defects won’t appear in the small size prints, they will look ugly when you blow up the logo to a larger size and use it in a billboard advertisement. A good logo looks great in all sizes and never distorts. If your logo has many angles and curves, zoom in and inspect for minute faults in those places.

The Color Combination- Every corporate house uses their chosen colors in the logo. But if your client doesn’t have any predetermined color palette and asks you to pick the colors for the logo, select the colors very carefully. Not only does each color have its own meaning and create emotional bond with the viewers, but they have to match with each other to create the desired effect. If you use a color that has neutral value, then it will neither match with other colors in the logo nor will it help the logo be noticeable.

Create Various High Quality File Formats- A logo can be used for many purposes. It can be used in the letterhead or in the TV advertisement. To serve the purpose successfully, you must create the same logo in different formats.

You should design

• A pure CMYK,
• A spot color-based,
• An untainted black ,
• A pure white.

Before saving the logo in the mentioned design formats, check for any useless or extra gradient, color or pattern swatches. If you find anything unnecessary, delete those elements. Before you give the client your final logo design, save the design in these four formats and give all of them to him. The black and white format is mainly used in letterheads, while the CMYK file is used in print advertisements.

Logos are used for marketing purposes in print media, TV and internet. As a logo designer, you should always double-check the logo in different sizes and in different formats to realize whether the logo is retaining its appeal in all forms or not.