Qualities of a Good Logo Design and Its Importance in Brand Building

The tag-line of a company may explain what products and services they offer, but a logo serves a superior function. Several companies sell the same products but a business logo design helps a company differentiate its business from others in their niche.

A custom logo design reflects the image of a company and attracts potential customers. Its the visual representation of a brand that helps increase the value of a product, and does not necessarily have to talk about a business, but only symbolize its excellence.

A perfectly designed logo has some vital qualities that helps a company capture a large market share. A simple yet memorable design that conveys the USP clearly and connects with the target audience is important. Also, remember, a good logo retains its visual appeal, with or without colors. When you design a logo, start designing it in black and white to determine its attractiveness and then add colors.

As the permanent brand identity of a company, a logo should be designed in such a way that it can stand the test of time. If you want to create a timeless design, don’t follow trends, instead aim to reflect your creative thoughts through your design. Of course, the design must look professional, but following trends can stunt your creativity.

A logo should be flexible; for instance, color changes to suit an advertising banner must not confuse its identity. For example, the Apple logo. No matter what color you use on it, people still recognize it as Apple’s. As for more practical purposes like printing, make sure you create your logos in the vector format to enable enlarging or squeezing without losing its visual clarity.

A logo can help you create a market presence as a part of an anticipatory marketing campaign before the actual launch of a business. It helps you promote your company through all marketing mediums – from a virtual web ad to a print ad to a TV commercial, to make people familiar with your brand. A professional logo design creates curiosity among viewers, prompting discussion about your company, so, when you finally reveal your products, you can expect a surge of income right after the launch.

A company without a brand logo is a like a man without any ID card. Logo adds value to your business, breaks language barriers and creates a long lasting impression on the consumer. Before you start designing the logo for a company, get some details about their business and target audience. Unless you know the history and objectives of a company, you can’t design an effective logo.