Logo Design – Secret Tips to Identifying Powerful Clients and Getting a Good Price

Some logo designers believe that only creative skills are required to gain a strong foothold in this industry. This concept, unfortunately, is only partially true. Of course, when it comes to developing unique logo designs, creativity plays a crucial role. However, to sell your designs and create a strong identity as a designer, you need to implement additional techniques.

We provide you with few tips that will help you to impress any client, enhance your income, and most importantly, acquire more logo design projects.

1. Identify your potential clients

Figuring out for whom you would like to work, is critical. It helps you to identify people whose requirements and values match with that of yours. This in turn, would save your time, money, and energy.

Let us assume that you want to start a logo designing project as quickly as possible (for reasons such as money, impending holiday, or whatever). If your client says that he/she can approve after the project, only after his/her higher authorities agree to it, it can be a difficult situation for you. You are already running out of time and in this situation, you have to wait for an indefinite period.

In this case, if you had identified your potential client beforehand (a single person or a small group of people), it would not have resulted in such a complicated situation.

2. Ask the client to provide you with detailed information

Before agreeing to the project, ask the client for detailed information. You can ask questions, such as ‘What logos you like the most?’, ‘What message you want the new logo to convey?’, ‘Who is your target audience?’ Asking these questions will help you to modify the design, according to the client’s preferences.

3. Research about the client’s company

This step is important because it would help you to set your price correctly. If you ask for a mere $500, for example, from a company that is worth $30-50 million, you will not gain anything financially. Moreover, it will lower your value in the industry.

For this reason, before you quote a price, research about the client’s background. If he/she is unaware of how the logo should be used, arrange an educational session for the person. This will help you to enhance your worth, in eyes of the client and get your quoted price.

4. Opt for full color

Presenting logo designs in full colors will help you to earn appreciation of the client. Even if the client does not offer any color specifications, always present colored logo designs.

5. Highlight a great logo by comparing it with a horrible one

Many designers use the trick of presenting few great logos, along with a horrible one. This horrible logo forces clients to observe positive features of a good logo and reaffirms the belief that they are on the right path.

Of course, sometimes, clients nearly cause a heart attack by picking out the horrible logo. In such a situation, excuse yourself for few minutes and think about the possible options.

Opt for these tips to earn what you deserve and maintain a warm relationship with your clients.