Logo Design- Opt for Perfect Fonts to Create a Powerful Impression

Fonts can play a critical role in the success of your logo design. Some designers prefer using text-based designs, while others love symbolic designs. One can also come up with logo designs that combine text and symbol. No matter what type of logo you are planning to design, paying attention to the issue of font is important.

More specifically, while selecting font for a design, ensure that it complements the design and image of your company.

Role of fonts in highlighting your business’s image

Most people are aware of the fact that using the right font can help the audience to understand purposes of your business. FedEx, for example, uses sober fonts for highlighting its corporate and serious image.

However, if someone opts for the same fonts for promoting a cartoon company, it will not create the desired impact. For this reason, before selecting a particular font for business logo design, consider the image and purpose of the company. Here are few ways you can compare fonts and logo designs.

• Font ideal for Signature Logos

Fashion labels usually opt for signature logos to highlight their brand. For this type of logo, handwritten fonts are perfect.

• Font perfect for Contemporary Logos

Contemporary logos usually possess a fresh look. They highlight the latest trends in the logo designing industry and have a distinctive appeal. Many companies prefer to use contemporary logos because it signifies that the company stays in touch with latest trends. Additionally, it conveys the message that the company takes its image seriously.

For designing contemporary logos, you can opt for an elegant or stylish font. Avoid anything loud or over-the-top.

• Font suitable for Comic Logos

Comic logos represent fun, humor, and childishness. Companies that specialize in entertaining kids or designing kids wear usually opt for these logos. To highlight the fun element of comic logos, you can use clumsy fonts. Choosing casual fonts for designing comic logos can also be a good idea.

Selecting the right font for a particular logo design is not easy. You will have to experience the process of trial and error, before finally picking out the perfect font.