Logo Design, Cool Tips To Make It Look Professional And Elegant

Logo design carries the burden of a company’s image on its shoulders. A simple design can help your company be instantly recognizable or may make you appear unprofessional. It needs to be attractive as well as professional. In short, image building is the most crucial function of a logo and to carry out this function there are some basic guidelines one should follow.

Simplicity in design

When you look back at some of the most popular logo designs you realize that they are the simplest ones around. Since a brand is differentiated according to the logo design it is essential to keep the design simple yet unique. Think of MacDonald’s logo or Nike logo. These simple designs look great in any scale be it larger than life or super small.

Basic shapes

Usually the most common and the most basic geometric shapes register better than the complex ones. Thus circles, squares, swirls, dots and dashes would be more memorable than polygonal shapes. The basic shapes even give you the freedom to combine them in different measures giving you interesting logo design options.

Modified product image

It is an interesting idea to use a simplified version of the product as a logo design. This will cement your brand, logo as well as your product together giving you stronger recognition by association. For example using a cartoon or simplified image of a chicken as a logo can immediately strike an association with a poultry business.

Use of Color

There should not be more than three colors used in the logo, unless the use of multiple colors has a specific significance. These colors should be complementary to one another and should reflect the theme of the company. Colors like strong red project a bold attitude of the company while silvers and blues have a calming and more sophisticated air. More conservative business do away with color altogether and stick to traditional text in black and white.

Each business has different needs and a designer needs to accurately understand those specific needs and only then create a befitting logo design.