Know Some Basic Tips to Create an Effective Logo Design

Logo is a visual icon that represents a business or service. It is a unique identification that separates the company or organization from other companies in the market. It also helps in building the corporate image of an organization. Since the role of logo is immense in developing the brand image, its designers should take utmost care to develop something unique and meaningful. It is not wise just to go for abstract ones or those reflect whimsicality of the graphic designer.

A logo also acts as a business tool. Through the logo design one should be able to portray the competence of a business or service. Before going for a logo design service, one should be aware of the purpose of designing the logo and where it has to be used. Here are some useful tips that will help in designing an effective logo:

• Use of Vector Graphics: Design your images as vector files. This will enable to resize it without hampering its quality. You can design your logo in any graphic designing software but keep it in vector graphics format for your convenience.
• Avoid Complexities in Design: Viewers or your customers have to relate your business or service with your logo. If you make it too complicated then it will be difficult to easily remember it. There is another problem of using complicated designing for your logo. If its size of a complicated logo is reduced for any specific purpose it may be hard to recognize. So it is better to stick to simple designs.
• Limited Color Selection: For logo designing it is better to use two different colors. At the most three colors can be used. But it is wise to limit the use of colors in a logo designing. If you are required to print your logo then use of limited number of colors will save your costs. Use of too many colors may not even appear pretty on certain media.
• Choosing the Right Font: For logo designing it is better to restrict to two different types of fonts. Use of standard fonts is always recommended. If you are not using a clear font then it would be difficult to figure it out when represented in a smaller format for any promotional or business purpose.