How AI Can Improve Customer Engagement on Your Website

Today’s customers expect personalised and seamless experiences when interacting with business websites. This is where artificial intelligence (AI) comes into play. AI provides website owners with useful tools to enhance customer engagement. Leading businesses are leveraging artificial intelligence to create personalised experiences, offer timely and helpful assistance, and make recommendations that actually drive sales. From conversational chatbots to recommendation engines and customised content, AI offers multiple benefits that can improve customer engagement on your website. As a leading provider of website design services in India, we will discuss in this blog how artificial intelligence can be used to enhance customer engagement and boost overall business success.

How AI Can Improve Customer Engagement on Your Website

Leading Companies that Leverage AI to Improve Customer Engagement

Many leading companies, regardless of the industry type, have started using artificial intelligence to improve customer engagement on their websites. Some of them are:

Amazon
Netflix
Salesforce
Google

6 Ways AI Can Improve Customer Engagement on Your Website

Now, it’s time to check how artificial intelligence can improve customer engagement on business websites and boost business growth.

1. Personalization

Personalization refers to the process of tailoring customers’ experiences based on their unique preferences, behaviors, and interests. It lets businesses create more relevant and engaging experiences that ultimately deliver customer loyalty and sales. Such a degree of personalization can be achieved via a variety of techniques, including the use of AI-based technologies.
AI-based personalization involves using machine learning algorithms that analyze customer data and make recommendations accordingly. Artificial intelligence can efficiently analyze a customer’s purchase history and browsing behavior to recommend products that they might be interested in. Amazon attributes 35% of its total revenue to personalised product recommendations that are continually updated to engage each individual customer. This level of personalization has become possible due to advancements in AI and machine learning, allowing businesses to maximise their returns with every customer. Personalization also improves the odds of turning first-time site visitors into brand loyalists.

2. Chatbots

Through chatbots, websites can enhance their customer experience and engagement using AI. They are similar to virtual assistants working 24 x 7 to satisfy customer queries and keep users engaged with the site for a longer span of time.
Nowadays, businesses are including AI chatbots on their websites to answer frequently asked questions, provide accurate product information, and even help customers hire a service or make a product purchase. By ensuring quick and efficient assistance, AI chatbots can improve customer satisfaction and reduce wait times for customers.

In fact, more than 75 percent of businesses are using AI chatbots on their sites and experiencing a minimum 10 percent boost in customer satisfaction. It is not that implementing chatbots on your website will replace human customer support executives. However, it will improve the overall process, bring transparency, and enhance customer engagement, which are required to stand out in a crowded market.

3. Semantic Search

A responsive web design without a search bar feels so incomplete and outdated. A search bar helps visitors navigate to what they are looking for. While using the search bar, users have a specific intent in mind, like finding a particular piece of information or buying a specific product.

According to experts, having a great experience leads to more satisfied site visitors and increases the user retention rate of the website. The traditional search or lexical search procedure involves character matching, where the outcomes are literal matches of the search words or their variants.
That’s where artificial intelligence plays a significant role. With semantic search, the search engine can find out the contextual meaning and intent of the search query, leading to an improvement in the accuracy of search results and enhancing user satisfaction.

4. Better Accessibility

Accessibility is one of the key elements of any responsive web design. An accessible website lets all visitors use the platform across various devices. Moreover, making the website accessible to all is needed to meet the requirements of the Americans with Disabilities Act (ADA). Just like any physical premises, such as shopping malls or retail stores, needs to be wheelchair accessible, the ADA requires all websites to be accessible for people with disabilities. Making your business website inaccessible leaves your business vulnerable to costly lawsuits.

Website accessibility is needed not just to prevent ADA-related lawsuits but to boost your business and attract new audiences. In order to make websites properly accessible to all, there are some manual ways that the best website design companies in India follow, such as including alt text for images, enabling colour contrast, writing descriptive anchor texts, and so on. On the other hand, AI can take these practices to the next level and make the site accessible enough. It provides benefits like captioning for people who are hard of hearing and language translation. Apart from these, it also facilitates automatic image recognition to make the site accessible for visually challenged people. Being a leading website design company in India, we like to integrate both manual and AI-based techniques to make websites accessible for all.

5. Predictive Analytics

Predictive analytics helps identify the likelihood of future outcomes based on historical data using data, statistical algorithms, and machine learning techniques. The procedure involves analysing and interpreting data to make predictions about future events or behaviours.

Predictive analytics play a crucial role in customer engagement. It helps companies anticipate customer requirements and preferences, improve customer satisfaction, and increase customer loyalty. By analysing customer data, it’s easy to identify patterns and trends, make predictions, and develop strategies to engage customers in a more meaningful and effective way.
AI-based predictive analytics comes with multiple benefits in comparison with traditional methods. It ensures benefits like greater accuracy, scalability, and speed. AI algorithms are able to quickly process a large amount of data, enabling websites to provide information to users.

For example, AI-based predictive analytics offers product recommendations based on past purchase histories, forecasts customer churn based on usage patterns, and predicts customer lifetime value based on demographic and behavioural data.

6. Fraud Detection

One of the major benefits of using artificial intelligence on retail or finance-related websites is that it helps detect fraud. Artificial intelligence helps gather, store, and compare user data in real-time. It helps to easily identify any change in the actions of users and take timely preventive measures against fraud.

Fraudulent activities like fake account creation, identity theft, credit card fraud, or account takeover can cause significant financial losses to businesses and their customers. This is where AI with machine learning algorithms can analyse patterns and detect anomalies in user behaviour on websites. These algorithms analyse large volumes of data in real time and identify fraudulent activities before they cause any damage.

These are six ways that AI can help boost customer engagement on your website. You can ensure the best benefits of artificial intelligence only when you leverage it accordingly. Take the help of companies that provide creative web design services while keeping your end-users’ needs in mind.

Conclusion

AI has revolutionized customer engagement on websites, ensuring a personalized and engaging experience for customers. With chatbots, semantic search, recommendation systems, and predictive analytics, businesses can interact with their customers in real-time, anticipate their specific needs, and offer tailored solutions. When developing a website in the near future, choose a provider of website design services in India that has mastered the art of leveraging AI for websites. For example, Logo Design India can implement AI in their web development practices and ensure the best possible outcome for each client. This web design company has become reputed for providing quality web design services for nearly all industries. For any creative and timeless web design requirements, contact Logo Design India today.