Favicons: Do they Help Increase your Website’s Visibility?

When browsing the Internet looking for blogs or websites, you must have noticed that your attention is being drawn to a particular website because it looks different and stands out from the rest. Website owners and bloggers usually invest a lot of money in ensuring that their listing appears on top in order to attract a higher click through rate.

One of the most important questions that you might ask is whether it is important to incorporate a favicon on your site. Well, it can safely be said that it is not of vital importance. However, it should be noted that placing of a favicon into your design is considered as one of those small but significant touches that will go a long way in improving the overall quality of your website. Additionally, it can offer certain advantages for your site visitors.

However, many people think that these icons are just for appearance. It should be noted that these favicons play a small but insignificant role in building and enhancing the brand on your website, even if they are not considered as one of the vital aspects of your site. It is usually said that when a visitor to your website sees this icon, it can act as a proper indicator that they have visited the right website – which can be quite reassuring in the long run in building the credibility of your site.

It should also be noted that by using favicons, it can also serve a more practical purpose as well, at least from the perspective of those who visit your site. You may ask how this is possible. Well, it saves these users time when browsing the Internet, especially those who browse the Internet quite frequently.

Therefore, this same principle applies to your website as well. It usually happens that when your site visitor looks at a particular web page, their eyes will sooner or later notice an image before the text that surrounds it. Therefore, when your site visitor looks through an entire set of folders of bookmarks, looking for the favicons of the websites he/she might have stored for future use, it will be easier for him/her to find your website quicker the second or the third time around.

However, it should be noted that when your site does not make use of a favicon, your site visitor’s web browser will make use of a blank page icon next to your website’s name, which has been listed in their bookmarks list. Also, if they get enough of these arranged in a column, then it usually becomes quite tedious to actually sift through all of them to find the website that they may be looking for, in this case, it could be your website in question.

However, if you do decide to use a favicon for your site, it will make it that much more easier for those who visit your site to sift through the various lists of bookmarks to help them find your site which they may be looking for, because their eyes will notice the attractive favicons before they actually see the text of each bookmark’s name.