Essential Tips to Improve Your Website’s User Experience

Your website is the meeting point for all your digital marketing efforts. Be it the landing page for a new product launch or running special sale offers, a large chunk of your marketing efforts is aimed at sending visitors to your official business website. And if the users do not have a positive browsing experience on your site, they may never return. So, to remain at the top of their game and come up with unique and innovative web design solutions for their brands, marketers often hire professional website design services. Research says that users take about 50 milliseconds to form an opinion about a website. Hence, user experience has become a crucial factor in making a website successful.

What is User Experience?

The user experience of a website is determined by the level of satisfaction a user feels while browsing through a website. This includes both the accessibility and functionality of the website. For example, a non-responsive website doesn’t look good on smaller screens. So, the user is not likely to have a pleasant time browsing through the site on a mobile device. There are plenty of other factors that go into determining the user experience of a website.

As a digital marketer, when you are making plans to create a business website design, it is important to keep some essential tips in mind to improve your website’s user experience.

Best Practices for Improving Website User Experience  

When you hire the best web design company for your website, it is expected that the development team follows the below-mentioned practices:

1. Optimize the page loading speed

Slow loading web pages can be highly frustrating for any website user. Thanks to smartphones and high-speed networks, users today lack patience. They will not wait for a page that takes too long to load. An online survey revealed that 47% of consumers expect a web page to load in 2 seconds or less time. A one-second delay can decrease customer satisfaction by about 16%.
Hence, when it comes to improving the website user experience, the first and foremost thing on your agenda should be to optimize the loading speed of your web pages. Developers must make sure the website runs smoothly and quickly on all devices, be it web or mobile. At the same time, marketers must avail of the free tool by Google and check out the score for their website’s load time.

An easy tip to improve the load speed of your website is to compress all the images on your website. Large and heavy images are one of the biggest reasons that can slow down a webpage from loading. If you use the Google free tool, it also gives you some additional tips on how to improve your load time on both desktop and mobile devices.

2. Smartly use white space in design

Do not underestimate the value of keeping white space in your webpage design. Oftentimes, some marketers complain if they see too much of white space on their website as they think it is like some unused real estate space. But leaving out optimal white space in the correct places is a sign of good design.

While hiring a website design company in India, make sure you check out some of their past work. Go through the websites developed by the web design company previously, and they will give you an idea of the type of designs and layouts they usually create. During this vetting stage, pay attention to the white space used in the designs. If you want to create a good user experience for your site visitor, it is important to find a balance in the content by making the right usage of white space in the design.

White space is especially useful for designers when they want to highlight some information prominently. Placing the content in the middle of a blank space ensures that it catches the eyeballs of your users. The best example of how to use white space in your design creatively can be seen in the Apple logo. Their website also follows this trend and has minimal usage of images and textual content on their home page design. The website looks clean and organised, which gives users a smooth and seamless browsing experience.

3. Segment key information on the website

Improve the website user experience by giving users the information they need, quickly and easily. It is good practice to segment your website content into multiple sections to make the browsing experience go much smoother.
For example, if you have a retail website for women’s apparel, then divide your product offerings into different categories like shirts, trousers, dresses, tank tops, skirts, etc. This will help improve the user experience as users can find the product within a few minutes. Doing such segmentation can save the time of your customers and also present key information in a unique and attractive way.

Designers can use various tactics to separate information on a website. This can be done by the inclusion of bullet points, using coloured backgrounds for different sections, and other similar techniques. This will allow users to navigate the website in a much easier way, thus, improving their browsing experience.

4. Make your website mobile-friendly

The world has close to 6.6 billion smartphone users. And it would not be too much of a stretch to say that everyone among these 6.6 billion people uses their mobile devices to browse through various websites. Hence, if you want to ensure a good user experience for such mobile visitors, then your website must have a mobile-friendly design.

With mobile web traffic rising continuously every year, responsive web design is the need of the hour. When you hire web design services in India, always ask the developer to create a responsive website for your business. The web design and layout should organically adjust themselves to fit smaller screen sizes. This is to ensure a smooth-sailing user experience for all your mobile site visitors.

The mobile-friendliness of your site is a crucial factor in determining your website’s user-friendliness. It also plays a key role in SEO rankings. So, if you want more users to visit your site, then make sure it has a mobile-friendly design.

Closing Thoughts

If you have a business website, you would want to achieve a high web traffic and positive user engagement. However, first, you need to improve the user experience on your website as explained above. To achieve the same, hire a reputed website design company in India like Logo Design India. At Logo Design India, we deliver unique and engaging website design solutions for businesses across all industries.