Do Custom Logo Designs Increase Recall?

Have you wondered why you manage to remember a particular logo design and forget the rest? This is because of the fact that the human brain tends to remember unique designs.

If you are planning to introduce the logo of your company, choosing customized designs would be a great idea. Customized designs create a powerful impact on the audience’s mind, thus encouraging them to remember your company and its services. We discuss the various benefits of custom logo design.

1. It will highlight your uniqueness

A custom logo design provides the company with a different appeal. It convinces the audience about your uniqueness and encourages people to opt for your services or products. The logo of the Apple company can serve here as a great example. Their logo highlights a half-bitten apple and this has provided it with a unique appeal.

2. It helps to create a good impression

Another advantage of custom logo design is that it creates a positive impression. Logos evoke various responses and if used cleverly, they can encourage the audience to view your company in a positive light. The logo design of KFC, for example, highlights a smiling Colonel Sanders, the founder of the company. It invokes a warm and friendly feeling, thus encouraging customers to try out the products offered by the company.

3. It establishes a brand identity

All companies target to create a powerful brand identity, one that will highlight their values and connect them to the audience. A custom logo design can help you to fulfill these requirements. Consider the logo of ‘Allstate’. It symbolizes trust, protection, care, and evokes a warm feeling.

4. It represents your company

Many companies have successfully created logos that represent goals of the company. Furthermore, many of these logos have retained popularity, even after a decade. Created in 1971, the Nike Swoosh logo, for example, is popular amongst sportsperson and common people, alike. Even 40 years later, the logo has retained its popularity. With help of a simple logo, popular brand ambassadors, and a powerful slogan, Nike has emerged as a successful sportswear and equipment company.

5. Custom logo design indicates professionalism

A custom design can convince the audience that you are serious about your marketing your products/services and enhancing reputation. This in turn, increases their faith and trust in your company. For these reasons, all companies these days emphasize on introducing a unique logo design.

Coming up with creative logo designs is not an easy process. It will involve unexpected challenges, fierce disagreements, and several brainstorming sessions. However, if you handle these issues gracefully, it will contribute in creation of a unique logo design.

If you are planning to hire a logo design company for working on your behalf, ask them to come up with designs that will highlight the positive aspects of your company.