Designing A Favicon for Your Company Brand Logo

Favicons, those tiny, little 16 x 16 pixel images that appear in the address bar before the URL are now considered to be very important for your brand promotion online. These little images do not only appear on the address bar but also in places like bookmarks menu. This article will tell you about how to go about designing favicons.

These days, several websites display their favicon when linking to another site. Even applications like RSS feeders have also started using these at the time of linking to websites. Since it is the only pictorial representation of your company that people see even before coming to your website, it is high time you pay attention to creating one.

Ingredients of a Good Favicon

First of all, it should display your company brand logo. Secondly, it should represent your business to different locations where your logo cannot be placed or cannot be of much help. It should let users know that they have come at the right place when they click on one of your links. There should be a uniformity in the whole look and feel of your website and your favicon.

How to Create Your Favicon

You can either crop your company logo, create one that is based on your brand logo or scale down the existing emblem of your organization, which is the simplest technique of doing it. When it comes to effectiveness, if your brand emblem is simple, it would do good as your favicon. However, if it is complex, it is not likely to turn out to be a good one. If you are faced with such as situation, here’s what you should do:

a) crop and scale a portion of your logo or

b) use the colors of your corporate logo to create a favicon. This would maintain the brand identity consistency as well as create a fresh look for your company emblem.

Not Getting Ideas?

Favicons have taken the field of logo design by storm. Look around the internet. There are lots of ideas to be found.

Getting it Up on Your Site

Again, turn to the internet for helpful tools. There are some that can convert any image to a favicon. All you have to do is upload it.

So, you see how easy it is. You should never overlook the role of these tiny graphics and not at all hesitate to create your own.