Decoding the Power of Illustrative Logo Design

Illustrations have always captured the minds of visually creative people all across the world. In fact, every layman has also been captivated by the use of graphics to tell a story. When we were children, story books featuring interesting artwork made the reading experience much more enjoyable. As teenagers, graphical demonstration in comic books also fascinated us and our minds largely. Therefore, it is of no wonder that illustrations have made a mark in the world of logo design. Today, almost every company willing to create a niche in the field has been focusing on designing an illustrative logo.

It is a well-known fact that designing a business icon takes maximum time and creative effort. Companies are willing to spend a sizable chunk of change in ensuring that their logo is different and eye-catching. Additionally, it must also represent the nature of their brand. Logos play a vital role in creating recall in the minds of the company’s target audience.

How does Illustration Help?

Here is a quick look at some of the benefits of an illustrative logo design which will surely help in understanding the power of illustrations:

— An illustrative design helps in establishing the corporate identity of a business organization. In fact, if done properly, it can also set the company apart from its competitors in the market. Now, this is important because in today’s age of competition, a dull design can make your corporate identity fall flat when presented to the world at large. It should also be noted that some of the best logo designs have played with different ideas and concepts, which helped them taste success globally. By incorporating an illustration within your logo, you are definitely taking a risk that is definite to pay off in the future.

— Logo designs that incorporate illustrations make good first impressions as they are different and quite unexpected. If a design is not very attractive, do not expect customers to be attracted to what you have on offer, even if it is a superior product or service. Therefore, one should use illustrations sparingly to make it look attractive enough without degrading it in any way as that can prove fatal too.

— As mentioned earlier, illustrative logo design helps building brand recall largely. Some of the best brands have logos that stick with you for years. In fact, some of the brands we admired as children can still be recollected. The key lies in designing a business icon that is not only relevant, but interesting and original as well. The design should be able to convey what the brand stands for without having it explained.

— Illustrative design for the logo is important for start-up organizations as it helps creating a presence in the market by wonderfully attracting the target audience coming without any sort of per-conceived notions.

Over the years, traditional approach of designing a business icon has been slowly, but skillfully replaced by more modern methods, which make it look more relevant and fresh. One such method is using illustrations in logo. After all, combining the power and magic of illustrations into a design leaves nothing less than a magical and remarkable artwork.