Crowdsourcing Logo Design: Good or Bad?

Have you heard the term crowdsourcing? It means subcontracting a work to third party in order to save time and money. There are websites like 99designs and LogoMyWay that offer crowdsourcing services at extremely cheap rates and some business owners prefer them for their brand logo design.

In the crowdsourcing sites clients start a design contest and hundreds of designers submit their work. Once the final date for submission is over, clients review the designs, select one winner and give him the prize money.

It seems like a simple solution that encourages healthy competition between designers and helps you get a custom logo at very economical rate, but crowsourcing is not as good as it may seem. Otherwise, logo design companies would have been extinct by now. Before you start a design contest for brand logo, spare a few moments to take a wise decision.

• In such contests only the newbie designers take part and due to lack of experience, they make mistakes in design. On the other hand, when you hire a professional designer, he uses proper software, maintains color balance, scalability and other important factors so that you get a strong brand identity.

• The dedication level of a freelance crowdsourcing site member and a professional designer is completely different. A seasoned artist talks with you face to face, spends time to know about your target market, competitors and then create an insignia that suits your corporate personality. Crowdsourcing contest participants don’t care about each client. They just take pat in as many contests as possible, hoping to get the prize money.

• Sometimes too many options can be confusing. The corporate logo of your company need to be something that will retain its importance for several years. People should be able to identify the USP of your business by taking a look at it. Unfortunately, when you receive hundreds of emblem designs from the crowdsourcing service provider, it’s difficult to decide which one is really the ideal emblem for your company.

• Copyright issue is valid problem of this service. Most of the times freelance designers create a logo and submit the same design with only a few minor changes in multiple competitions. For instance, if 5 clients say, “I have a fashion company and a need an insignia for my business”, then all of them may receive almost same designs from a particular designer. Now, if you and another person select the identical emblem, one day you may face copyright infringement charge.

As you can see, it’s always better to hire a professional and renowned logo design company for corporate emblem design. A reliable company does not copy other people’s work and they also take your feedback during the project to make sure that the final work is absolutely flawless.