Creative Business Cards- an Effective Way of Fetching New Clients

Business cards have proven to be the best inexpensive tools for marketing products and services of an organization. These cards carry the brand of the organization and helps in representing the same in multiple ways. Well designed and printed business cards help a business in grabbing the attention of people and creating a positive impression that will help organization to create its own identity in the market.

Necessity of creative designs

With more and more people getting affected by the massive economic downturn, many of them are looking for utilizing their talents in the most creative manner in order to earn. Many others are going in headfirst for starting up a small business of their own where the only strategy to maintain the growth is networking. It is at this juncture that, business cards designed creatively steps in.

It is very crucial that the design of these cards is considered carefully as the cards are the professional faces of a business and through it customers or clients form a good or bad impression about the organization. Paying much attention to the details of its design as well as the format, thus, becomes absolutely necessary.

Uses and features

Businesses using new and creative mode of cards are more likely to be successful than those who use old and outdated designs and format. A creatively designed card is likely to last long than general designs as one may use the card designed creatively as a sample to create a similar one for their own businesses.

– These cards can be left with the people one comes across to let the cards talk about the business and its profile.

– Therefore, these cards play an important part in the success of the business through effective marketing

– These are designed uniquely are also printed relatively cheap.

– These are not merely bits of paper but act as means of fetching more customers for the business.

-These cards are transferable implying that they can be passed on to people and as a result makes the company directly available even if the company lacks a website or printed marketing material.

-They act as powerful networking tools to impress the customers and a form a reflection of the brand and offer a bit-sized version of the mission and purpose of the business.

-Using business cards for effective marketing is a wise method in reality to make the business prominent and last in the minds people for a longer span of time.

Ways to make the business cards creative:

Shapes Matter:

-Using attractive shapes for a business card leads to enhanced attraction of the people.

-Shapes like Rectangle, squares, semi rectangle, ovals, circles and triangles are various shapes in which these cards can be creatively designed.

Printing the designs on rare textures:

-Printings of the designs on unique and rare textures also denote creativity.

-Printing on textures such as Sepia papers, feathers, and aluminium plates constitute some options to make the Business Cards creative.

Use of Impressions and other designing elements

There are certain elements that lead to unique designing of the business cards.

-Using impressions instead of printed text, leads to the creative designs for the business cards.

-On being team oriented, it is preferable for the company to use trading cards with pictures of the staffs and teammates.

-Using cartoons on one of the sides is another way to add creativity and leave a deep impression.

-The addition of rubber stamps or color images also helps in improved results.

-Creativity can also be reflected with the help of blinking, brail or leather business card.

-Using adhesive labelling papers for printing one side a business card that gives the clients a peel off sticker for appointments, reminders, and phone number.

-These cards can be designed according to a book, in a folded way. Card in three-dimensional manners are also creative and render the company with enhanced customer attention.

Industry relevant Designs

Designing a card in accordance to an industry that it functions in is also a creative suggestion that can be worked out for effective marketing of its produce.

-For instance, the business card of a professional in the food industry may have a recipe on the card.

-Using multiple languages on the business card of an organization that requires travelling internationally constitutes another creative idea.

-Using a quotation in case the organization is of a motivational type, is definitely a good creative option.

Choice of Paper

The choice of appropriate paper to print the business card alone is capable of making a big difference.

-One can consider printing on different textures like uncoated cover, coated board, laid finish, recycled linen or even smooth or glossy paper.

-In this case, the printer or the designer can assist in selecting the one that works best and fits exactly to a particular business profile.

Using Software to aid in the creative process

Nowadays, technology has advanced so much that there is appropriate software available in almost each and every genre to make things simpler. Similarly there are software for designing too that help in designing business cards creatively and seamlessly.
-These software make the designer’s job simpler.

-There are various ready-made templates, attractive fonts and sizes in these software from which the best matching one can be chosen for adding all the important information and then go ahead for printing the same on a fitting paper or texture.

Include an Image

Including an image that may be the business logo on the business cards also helps in effective marketing which is the ultimate aim of the card. Adding the logo helps in easy recognition of a business and adds to effective branding of the services and products of a company.

Stating the USP

Stating the USP (Unique Selling Proposition) that forms the key competitive advantage is another effective marketing strategy to be implemented while designing the cards
-Providing the recipients with the reason for buying the products of a particular company often helps in sound marketing of the products.

-Telling them the special and most unique aspect of the products greatly helps in achieving new customers and retaining the old ones.

-Another unique way of marketing is through offering certain free utility with the cards. One might like including an attractive colander on the back of the creative business card. People will definitely be reluctant in throwing away such nice cards.

There are endless possibilities to design creative business cards and one can make use of some of them to get a unique design. Since the business card is actually a reflection of a company so spending some time for designing a creative one to make a statement is highly required. The design will look attractive if it combines images and colors uniquely to demonstrate the potential for conversing with the recipients of the cards. Creative business cards will definitely help a business to stand out in the crowd and fetch new customers for the business.