Business Cards – Things to Do and Avoid

In the present age of digitalization, many people tend to overlook the importance of a business card that helps with the representation of the brand image in a professional way. Physical business cards are extremely useful when it comes to building a network as well as searching for potential new clients. Although, it is not possible to present the whole company story with a business card but, creating a strong brand identity that will last in the minds of people for a long time is definitely possible. It’s all about how business cards are represented showcasing the attention to detail and professionalism of the company.

Things to Do:

Carefully Selecting the Information to be displayed on the Card 

Apart from the name, there are a few crucial things which need to appear on a business card like company name, email address and phone number. In case there is space available, other information can also be included which includes fax number, physical address and website address of the company. It is always a better idea not to clutter up things too much and opt for a clean and simple design. While printing information at the back of the card, it is necessary to make sure that it is of supplemental nature. For instance, if the business is setup in two countries where the language is different then, the card can be used to display the information in both the languages at the front and back.

Choosing a Proper Layout

Majority of business cards used by professionals have a standard size of 3.5 inches x 2 inches. Die-cut or odd shapes may definitely look unique but sometimes becomes difficult to store. It’s entirely the choice of the professional as to whether he/she prefers convenience over uniqueness or vice versa.

Hiring a Professional Designer

Designing business cards is not everyone’s cup of tea as it requires the necessary skills and knowledge. The best idea is to hire a professional for the job with years of experience in the field. A professional business card designer can represent the brand image in the most suitable manner.

Checking for Typos

The information presented in a business card should be free from all types of errors and misspellings. The quality of the card plays a vital role on how customers judge businesses. With changes in information, it is essential to reprint the cards instead of handwriting the updated contents.

Things to Avoid:

Flashy Colors

Though, it is possible to make a business card noticeable with a sudden pop of color but, it should be done tactfully. It is important to select colors that don’t create distractions from the company’s message and business information. Text looks good in dark hues like navy, black, etc.

Never Forget to Carry Business Cards

The primary purpose of a business card is to help with the generation of new business. Therefore, they should be kept in proper holders where they remain protected and fresh. It is a good habit to keep some business cards in the briefcase, handbag, desk and car as a business opportunity can come up from anywhere.

Stop Being Too Pushy or Forward

Waiting for the person to approach or building a rapport before handing over the business card is ideally the best way to represent a business proposal. Being too pushy or forward may create a negative effect which can ultimately ruin a company’s reputation and brand image.