Top Creative Brochure Design Trends To Follow in 2020

It is a new year, and there are new marketing trends making headlines every moment. What stays, unaltered, is the effectiveness of brochures in the marketing industry. The best part of a brochure is that it can easily add the essential information of the business on paper teamed up with unique graphics. A brochure, so, can quickly create a brand statement and make it trustworthy in front of the target clients. Professional brochure design services incorporate the new and upcoming trends in their work to deliver the best results. Through this blog, let us discuss the various brochure design trends that are to take 2020 by storm.

Top 2020 Brochure Design Trends

To begin with, let us first understand what a design trend is. As a simple exercise conducted to make people take note of a particular design, a design trend speaks of a particular way of building new designs to make a brand stand out from the crowd. While there are several categories of brochures available, it is vital to figure out things to include in your corporate brochure design so that you can make the most out of your marketing strategy.

1.  Typography: One of the most versatile parts of a design is the typography. The best part of this is that it can be thoroughly customized by brands. Bold typefaces are the biggest trends that are to be followed in this new year. Designers, however, love to mix their fonts as well. Sub-headings, headings, and body text are a few sections that can be written with differing fonts for the best effect.

2. Colours: The vibrant the brochure, the attractive it gets. Over the years it has been seen that designers prefer the safe option and go for the primary colours and big fonts to give the message. 2020 is for the change. This year is all about the boldness of each colour and how to match it with the mission and vision of the company to present an eye-catching design for the target clients. Channel the inner gradients, patterns, and bring out the bright yellows and reds.

3. Shapes: Formulating the best business brochure designs need time and brainstorming. The primary effect falls on the shapes used for the design. Experimenting with the shapes would mean devising unique and unusual shapes, placed at unexpected sections of the design, to give a distinctive look to the brochure. Shapes can also go ahead from just being a part of the design to being the actual brochure altogether. You can gear yourself up for a circular or hexagonal-shaped brochure that stands out, as well.

4. Illustrations: As a crucial component of the brochure, illustrations are unique to every brand. The professional designers know how to utilize the space and make use of illustrations to add elements on the brochure. It means incorporating a slice of raw creativity on the designs and interacting in a better way with the audience. It can not only be a great alternative to images but also, bring in a personal touch to the design. Illustrations have the power of striking down the costs of designing the brochure altogether, especially the long run, if compared to buying images.

5. Minimalism: The best and most eye-catching brochure design depends majorly on the sort of design by which the marketing tool is being advertised. Not many people like too much information to read as they would fancy the same information via a call or through their ways. To target them and more, 2020 brings back to you the trend of minimal design. In such brochures, all you see is a design that is clear and concise. Here, every statement mentioned is well thought of and brings a sense of importance to the brochure. You can keep it simple and use catchy lines whenever necessary. Having a call to action would only help in adding value to the entire design.

6. Vintage: This is one subject that never goes unnoticed. Everyone likes the vintage and retro look and gets attracted to the same. The industries for whom the vintage look works the best as a marketing strategy are those related to food and beverages. It provides an aesthetically pleasing view for attracting the target consumers as well.

Conclusion: 2020 is the year of leaving a mark, and all these brochure design trends would surely do so. Having said that, you must go for professionals to design the brochure for you. This is because, only experts, well-trained, and in the industry for a long time now would be able to follow all the latest developments and design your brochure. Logo Design India, a company based in Kolkata, that has been in the industry for over two decades now, can easily make the most creative brochure designs. Should you want to know more about the company and all the services, get in touch with Logo Design India at +91-33-40200868.