Best Practices for an Effective Landing Page Design

Are you having trouble increasing conversions on your website? Have you been unable to generate any new leads despite having consistently high number of visitor? This is one of the biggest and most common problems for online ventures. Catching the interest of your target audience is not enough anymore; your eCommerce website design has to be compelling enough to generate a sale, or at the very least, an inquiry.

Research has shown that creating effective landing pages can help a business get more conversions. In fact, the average conversion rate for landing pages across all industries is 9.7 percent. Considering that the industry standard for a good conversion rate stands at 10 percent, this number is quite impressive. So, if you are looking for ways to improve your conversion rate, you might consider hiring a web design company in India to create a landing page for your online campaign.

Top Tips for Designing an Effective Landing Page

Landing pages are powerful tools in the game of marketing that can successfully convert visitors into potential leads and buyers. While designing one, follow the below-mentioned guidelines.

Set your goal for the landing page

Landing pages are always created in relation to some ongoing marketing campaign. Most of the time, visitors who end up clicking on the landing page link are directed to either an ad, an email, or other types of advertising content. So, the first rule of designing a landing page is to understand its marketing goal.

If the objective is to make people buy a product, then the landing page must be designed like a product page. If the objective is to generate leads, the page has to be designed as an inquiry form. If the objective is to inform visitors about a new launch, then the page has to be designed accordingly.

So, while hiring professional website design services, make sure you talk to the design team about your goals and expectations from the landing page. This is important as a first step, as the goal influences the overall design of the page.

A clear and standout Call to Action

The most vital aspect of a landing page is the Call to Action (CTA) button. It must be easily visible and prominently placed. It is even better if the CTA button is of a separate color from the landing page so that it stands out among the content.

The Call to Action has to be direct and clear in what you expect from the visitors. Thus, it is better to use action verbs like “Register”, “Download”, or “Buy Now”. The CTA button on a landing page must ideally be placed at both the top and bottom of the page. You may also ask your eCommerce website design team to include a floating CTA button that is always visible throughout the page.

Focus on above-the-fold design

Getting a visitor to click on your landing page is only half the battle. Once they arrive at the page, you have to ensure they don’t abandon it midway. The design of your landing page above-the-fold is critical because it creates a first impression on the visitor. This is the section of the page that a visitor sees at first glance before scrolling down.

website fold design

The above-the-fold design for a landing page has to be impressive on three counts: the headline, the images, and the layout. All three elements must complement each other and leave a positive mark on the visitor’s mind. There must also be a CTA button that reminds visitors of the desired action. Make sure the written copy is engaging and compelling in a way that draws the visitors in and encourages them to scroll down.

Choose a simplistic layout

A good landing page must provide all the pertinent information without making the page look too cluttered. The design should be minimalist and trendy. To make the content look clean and organized, use a simple visual layout with plenty of white space. You must hire responsive web design services to make sure the chosen layout looks good on mobile devices too. It is also recommended to use a large font size so that visitors find it easier to read the information on the page.

Loading speed is also a factor that needs to be considered. It is reported that conversion rates drop by 4.42 percent for every extra second of page load time. So, the design team must make sure they follow all the best practices of web design to ensure that the landing page doesn’t take too much time to load. It is advisable to carry out some preliminary testing on how the design of the page layout would look on old monitors and mobile devices. The heading and the CTA should be visible without any scrolling. So, choose your layout keeping these aspects in mind.

Use alluring images

Photos have a way of enticing viewers like no text can. This is why a good landing page needs high-quality visual content to make an impact on the visitors’ minds. No matter what the end goal of your landing page might be, using appealing images is always a good trick.

Photographs and images can tell a story to the visitor even without any words. They give your brand a personality. The attractive images catch the attention of the visitors, and the high-quality product photos can be very helpful in getting more conversions.

Make your page responsive

Mobile-friendly websites are a necessity in today’s day and age. If you want to get more conversions, then you need to design a landing page that is responsive. An effective landing page should look amazing when viewed on a mobile device and load quickly without any distortions. Make sure you go for a responsive site while hiring professional website design services to create a landing page.

Closing Thoughts

Landing pages are one of the greatest weapons for increasing your conversion rate. They help you generate leads and conversions. If you are looking for a web design company in India to create a successful landing page for your business, then contact Logo Design India. We offer top-quality web design solutions to help you with every business need. Visit www.logo-design-india.com to view our portfolio.