A Dozen Steps to Creating the Worst Business Logo Design!

A powerful business logo design can greatly enhance overall image of a company. However, designing a logo is not an easy task. You need to design a logo that is simple, unique and conveys purposes of the company. While designing a logo, one can commit certain mistakes. This in turn, affects quality of the logo.

Today, in this article, we will discuss impact of these mistakes. Furthermore, we will provide you with strategies that will help you to avoid them.

1. Complicated Designs

Some designers believe that developing complicated designs can attract attention of the people. Unfortunately, this is a wrong concept. A simple and affordable logo design can be your best bet for creating a positive impression. This is because of the fact that simple designs are easy to understand, which in turn contributes to its recall value.

2. Wrong Choice of Fonts

As a logo designer, consider the fact that poor choice of fonts can ruin your creations. For this reason, devote sufficient time for selecting font of a design. Experiment with various styles, before finally choosing one. Do not shy away from buying a font or modifying the existing ones.

3. Over-Relying on Colors

A logo that depends on colors for conveying its meaning is a weak logo. Therefore, while creating a logo, do not rely on colors excessively. Of course, you can use colors to enhance visual appeal of the designs. However, do not depend on them to convey any meaning.

4. Typographic Inconsistency

In the quest for experimentation, do not include three or four fonts in your designs. Interpreting a design that uses various fonts is difficult and disturbing. To retain simplicity of the design, stick to one or two fonts.

5. Incorporating Raster Images

A good logo is scalable. This means that it can be scaled down to any size, without affecting its quality. If you use raster-based editors for creating logos, it will not allow you to develop scalable creations. Rather, using a vector graphics program can be a good idea.

This is because vector graphics maintain visual consistency of designs in various sizes and mediums.

6. Taking Help of Visual Clichés

If you want your design to be unique, avoid popular clichés. Some of these clichés can include swoosh and speech bubbles, which represent dynamism and conversation respectively. Rather, come up with fresh ideas.

7. Copying Designs

We understand the fact that in certain situations, copying designs seem the best solution. However, consider the fact that copying other’s designs can harm your reputation as a designer. To avoid any unwanted situation, avoid stealing works of other designers. However, if you want, you can modify them.

8. Using Monogram

If you are designing for a small company, using monogram (initials of the business name) cannot be a great idea. The reason is that people may not trust an almost unknown company that uses monogram in its designs. Of course, if your client’s company is established, you can consider using monograms.

9. Not respecting your own Expertise

Most designers have the experience of handling clients who are unaware of the fact that their ideas can have a negative impact on the creation. The best way to deal this situation is to explain your point of view. Furthermore, inform the clients how your ideas would benefit the designs. Do not insult your expertise at any cost.

10. Offering Excessive Concepts

Offering excessive concepts to clients can confuse them. For best results, send them 2 or 3 ideas. If you possess good designing skills, sending few ideas will help you to acquire the project.

11. Avoiding Necessary Changes

Before sending the final design, making necessary changes to it is important. Curves, for example, should be smooth. The symmetry should be perfect. Modifying these aspects will create a positive impression on clients.

12. Sending Incorrect Files

Sending right files is an easy way to ensure that the client does not demand a revision or another version of the logo. For best results, offer your client four files. These can include a pure white file, a pure back file, a pure CMYK file, and a spot-color one.

Avoid these mistakes to create good designs.