9 Easy Ways of Creating Catchy Taglines for Corporate Logos

A logo design is not solely about colors and designs. Catchy slogans do also play a crucial role in promotion of a business. Slogans are phrases that make your brand memorable and also accentuate its quality and standard. Therefore, a catchy tagline is part and parcel of corporate logos to make the message delivered memorable to your target audience.

Designing is not the sole responsibility of a logo designer; a designer should also add a suitable tagline to a corporate logo to match your brand. If taglines are poorly written, it will dampen the impact of your logo, no matter how attractively you design it!

Normally, designers will work with copywriters to come up with catchy taglines. Here are some essential tips for creating enticing taglines for your corporate logo.

1. Make Taglines Short

The shorter, the better! Write something short and snappy. Use not more than three words when you are writing a tagline. For example, if you are creating a tagline for the logo of a famous television channel, a tagline like, “Entertaining the World” is suitable.

2. Capture Audience Attention

Taglines should be created keeping your target audience in mind. Make the subject, style and language of your tagline direct. Make it concise without beating around the bush. Use simple language but be crisp in your approach so that your target users easily understand and appreciate what you have written. Use words that sound professional; you are, after all, representing a corporate brand.

3. Fine-Tune Tagline with the Logo

Ensure that your tagline gels well with the logo. Remember that your tagline should not outdo the prime objective of the logo. Make sure that both the tagline and logo harmonize each other.

4. Be Unique and Original

Create taglines that sound unique and original. Borrowing ideas is not a good idea. Your tagline should represent an idea that is entirely your own. The idea conveyed should be genuine to make the right impact on your customers.

5. Be Optimistic

The tagline of your logo should give out positive vibes to your audience. Remember that your tagline will fail if it communicates any negative message to your target customers.

6. Highlight Benefits

Your tagline should highlight some benefits to your customers. Include some crisp lines to make customers say, “Wow…I am getting this!” For instance, Café Coffee Day says “A lot can happen over coffee”. It piques curiosity, is fun and entices.

7. Use Your Brand Name

Including the brand name in the tagline is important to make it more effective. It will remind the audience of your products and services every time they see your logo with the tagline.

8. Create a Call-to-Action Statement

Create a statement that persuades your customers to purchase your products or avail the services. The statement should be powerful enough to establish you as a brand. Remember that a professionally created statement will make your logo design more dynamic and effective. For example, “Feed a Child” for a social campaign will attract many people.

9. Make it Memorable

The tagline should be created in a way so that whenever customers read your tagline, it reminds them of your brand, products and services.

Logos delight visually but a powerful tagline speaks about your brand to the people!