7 Reasons to Rethink Your Web Design

Technology is changing at the speed of light, so the web and consumer behaviour To create a strong online presence, every business should invest in professional websites. The pain begins when a business has a website, but it doesn’t do much. To stay updated with the industry, a business website should have constant development that you can get from professional website design services in India.

Website redesign is not always about designing a new concept from scratch. Sometimes, you need to remove some old features, improve the user experience, or add new features or layout to make it more appealing and enhance the functionality. Before a website redesign, professionals will help you conduct a deeper analysis, find out the flaws, and then suggest an effective redesign roadmap. Today, we will explore some common factors that indicate you need to redesign your business website as soon as possible.

When Should You Rethink Your Web Design?

When was the last time you redesigned your business website? According to the good custom of web hygiene, one should redesign the site every 2–3 years. Within a year or more, technology and design trends change a lot, and if you don’t adopt them, after a while, your website will be backdated to your target audience. Check your competitors’ websites, understand their UX, identify the new features and changes, and then decide with the best web design company in India which areas of your websites should be revamped.

1. The Website Functionality Can’t Meet Business Needs

Growth is a natural part of your business, and it should reflect on your website. If your website can’t express your growth, recent success, or changes that you have adopted over the years, you need to redesign it. Your business website should perfectly meet the development needs. For example, if your eCommerce website design only has product descriptions, consider integrating an eCommerce module. If you think that your website is too old and lacking all modern features and functionalities, build a new one instead of improving it.

2. Product/Service Range Doesn’t Meet Reality

Over time, your service or product range may increase or change. Business owners should show the changes on their website if they have added new products or if their product or service range has changed substantially. A lack of fresh information can make your site outdated. Also, if you display products that are out of stock or that you don’t offer anymore, it may create a negative impression of your business. Without new products or fresh information, it is hard to retain customers and attract new ones. You should give your visitors a reason to come back to your site. An expert web design company can help you redesign your website and give your users a new reason to return to it.

3. Mobile Responsiveness is Lacking

You know mobile internet usage has skyrocketed over the past decade. According to Statista, the number of global mobile internet users was 5 billion. It means that more than 60% of the global internet population uses a mobile device to go online. Most of your target audiences are also using mobile devices to access the internet. And that’s why it’s crucial to have a responsive website design. The responsive web design should be more functional, easy to use, better organised, and modern. If your website is lacking any of these, you may opt for a redesign. Nearly 70% of purchase decisions are influenced by the business website. So, enhance the quality of your website via redesign and retain your customers for a long time.

4. Reduced Conversion Rate

A well-designed website is not only about making it visually appealing but also about creating a pleasing user experience. Websites that are easy to navigate, load fast, and offer relevant and engaging content are more likely to convert visitors into customers. A clunky, disorganised website can confuse your site visitors and increase the bounce rate. If you find that your website is no longer generating sufficient leads and has a high bounce rate, you should redesign it. Hire expert website designers to find out the vital points that need to be improved to increase conversion. If your website redesign focuses on improving the user experience, it can ultimately lead to increased conversion in terms of newsletter sign-ups, sales, or inquiries.

5. Target Audience’s Needs Have Changed

Have your website visitors been reduced? Are visitors leaving your site just after entering it? If other design parameters are okay yet your website is facing a high bounce rate, maybe your target audience’s requirements have changed. Take the help of analytics and determine your visitors’ common interests on your site. Websites with a high bounce rate can affect your digital marketing efforts and reduce leads and sales. If you think other factors are satisfying, do a market analysis to know the changing requirements of your target audience.

6. No Social Integration

In today’s landscape, we can’t neglect the importance of social media platforms in a marketing plan. If your website doesn’t include social channels, how can your users find you in the social sphere? Businesses that have a strong social media presence seem more reliable and trustworthy to users. Also, today’s smart buyers check their social media presence and GMB listing before hiring a service or buying a product from a particular company. Social media platforms are great tools for developing customer relationships and promoting your brand. So, if your current website has the major social media widgets, now it’s time to install them.

7. Competitors Have a More Advanced Website

If your competitors’ websites are advanced and look better than yours, most of your target audience will prefer them to you. The first impression always matters. In order to create a pleasing first impression and retain your visitors, redesign your website and make it better than your competitors. Add new features, make the navigation easy, and improve the layout, or go for a complete website makeover. If your website has something better than your competitors, there is an increased chance that more visitors will come to your site and choose your products or services when in need.
These are the top seven reasons why experts suggest going for a website redesign. Website redesign is something that requires professional skills and expertise. A wrong step in a redesign can hurt your website’s impression and functionality. Consult experienced and creative web design services and plan a safe and effective website redesign roadmap.

Conclusion

The importance of website redesign cannot be overstated in this competitive business world. A website is a critical touchpoint for the target audience, and it can greatly impact the online success of a business. If your website is outdated, lacks mobile responsiveness, or isn’t delivering a positive user experience, you should redesign it now. Take the help of professional website design services in India, like Logo Design India, and revamp your website. Logo Design India is a more than 12-year-old company and is currently equipped with 150+ skilled developers. Connect with us and let our experts build a new one or redesign your existing site. We have been helping businesses of all sizes and industries, and we can serve you too. To discuss your requirements, you can send us an email at enquiry@logo-design-india.com.