6 Distinct Kinds of Custom Logo Design

Efficient custom logo services are employed for effective brand identity and logo development. The process is not wholly based on objective analysis and reasoning. Some subjective elements, like the logo designer’s point of view and individual judgment, plays a vital role in designing. Professionals providing logo design are expected to choose a winning combination of elements during the process.

Let us discuss six distinctive types of custom logo design that may suit unique requirements of various projects.

Type-based Logos: Most commonly used logos are text-oriented and highlight company name using a simple or stylized typeface. FedEX and IBM have resorted to this style for brand identity development.

Symbol-based Logos: Sometimes, a company name is not enough to create an impact.So appropriate symbols are used in the form of a mark, a figure or a pictogram that may demonstrate perfectly what the company is all about or depict perfectly the literal meaning of the organization. Shell, Jaguar and  Puma have adopted this style to create a corporate identity.

Abstract-Logos: In some cases, an abstract connotation is implemented to convey a specific message or idea to the potential customers. Nike and Starbucks have adopted this style and have been successful in creating solid allusions and strong analogies for their respective  brands.

Initials-based Logos: Sometimes, companies prefer to incorporate initials instead of the full company name in the design. The intention is to attribute a specific acronym to an individual brand. You may opt for a single letter like McDonald’s and Honda or you may use a combination of letters like DKNY and FCUK.

Badge-style Logos: Popularly used for sports or automobiles, these include a design resembling a badge or an emblem. These have been successfully employed by renowned car companies like Mercedes and BMW.

Mascot Logos: In case a company is aspiring to develop its own cartoon characters or mascots, it can  include a mascot in its design. These mascots may be animals or human figures as well. A famous instance is the black and white panda that was used successfully by WWF.

In conclusion, you must wisely consider your company’s specific and unique requirements before deciding on the type of logo. A well-chosen and deliberated graphic goes a long way in the development and retention of company identity.