3 Business Logo Design “No”s that You Should Follow…

Creating a unique logo design is not an easy process. You need to opt for several brainstorming sessions and develop original ideas. Additionally, you should ensure that the logo represents values of the company correctly. In the midst of all these activities, it is easy to commit mistakes that can hamper quality of the design.

In this article, we will discuss why you should avoid these mistakes. Furthermore, we will highlight the alternative strategies.

1. Using legal phrases in business logo design

Many people are desperate to convince people that their companies are genuine. For this reason, they ask logo designers to incorporate legal phrases, such as LLP, Inc., or LLC in designs. However, this is not a right strategy.

Consider business logo designs of famous companies, such as IBM, KFC, and Shell. Did they include legal phrases in their logos? No. Still, they have managed to convince people about their authenticity. Likewise, you can also encourage people to trust your company, without putting phrases in logo designs.

As mentioned above, people are not used to seeing legal phrases in logo designs. Therefore, if you incorporate them, chances are high that it will confuse them. Rather, incorporate these legal phrases in legal documents.

2. Incorporating contact information in logo

Placing contact information in logo messes up the design. The aesthetic appeal of the logo is lost and it appears like a forced advertisement. Another disadvantage of this strategy is that your contact information may change occasionally. In such a situation, you will have to redesign your logo.

For these reasons, avoid putting contact information in the logo design.

3. Relying heavily on colors

A creative logo design should be simple and soothing to the eyes. For this reason, sticking to one or two colors can be a great idea. Consider logos of famous companies, such as Coca Cola, Shell, and Starbucks. They have used one or two colors in their logos – red, yellow and red, and green respectively.

If you use excessive colors in logo designs, it may confuse the viewers. Furthermore, it may interfere with the recall value of designs. People usually associate a company with a particular color. If you use excessive colors, they will fail to pick out a particular color that could have helped them to relate with the company.

We highlighted few logo design mistakes. Avoid them and consider the alternative strategies.