11 Infographic Design Tips For Beautiful And Engaging Infographics

Studies have found that text and visuals have a greater impact on people than mere text. So why not turn your marketing content into an effective visual content to engage people and get your message across.This is what makes infographic such a highly effective means to get your content in the digital world.

Here are some tips on infographic design that will captivate your audience and drive home your message effectively, improving your brand identity as well.

1. Figure Out What Your Audience Wants

Once you come up with an interesting idea that your audience wants, it becomes easier to design an infographic that gets the most traction and go viral.

2. Simplicity Matters

Keeping the infographic simple helps in making readers understand complex ideas in a simple visual form.

3. Focus on a Single Point

Instead of making your infographic as a list of facts and figures, focus on a single topic.

4. Show things visually

Keep a good balance of visual elements and textual information.

5. Easy Viewing Experience

To help readability of an infographic, make sure that the smallest font can be seen without much difficulty.

6. Keeping a Manageable Length and Size

It makes sense to keep the infographic within a limit length of 8000 pixels. Or else, you may start losing your audience. The size limit should be within 1.5 MB to consider the slow connection.

7. Consider White Space

Keep the right balance of visual elements with the negative spaces for better viewers’ experience.

8. Get a Screaming Headline

Make sure that the headline has these features:

• Speaks about the infographic.
• Catches the user’s attention.
• Keep the character length small, 70 characters is good enough.

9. Keep the Flow

Instead of throwing a bunch of information visually, convey your idea as flow by taking the viewer from one phase to another seamlessly.

10. The Correctness of Facts and Figures

When presenting data, make sure that they are accurate.
Ensure:

• The accuracy of the data.
• The reliability of the data source.
• Correct graphical representation of the data.

11. Mention Your Sources

Mention up-to-date data source either at the very end or within the body, making sure that it does not break the flow and visual of the infographic.

Conclusion
By sticking to these 11 points, you can be sure to create an inforgraphic design that speaks your message loud and clear.