Logo Design – Methods you Can Use to Check its Originality

Do you know that there is a probability of your logo being used earlier? If it is discovered during the designing process then you can change it accordingly. However, if you have already launched the new logo, then the efforts and cost of redoing it can be higher. Not only it brings about monetary loss, but also the situation can equally upset the designer and your client as well. In order to avoid such circumstances, it is advised to check if your creation is original as early as possible.

Logo Design

Logo Design – How to Check its Originality:

There are a number of strategies to check originality of your logo. Here we are mentioning a few ways to judge a logo design in terms of efficiency:

• Copyright Identification mark
• Registered trademark
• Assess the logo on global design sites
• Check similar images

Check for Copyright Identification Mark

First step in the process is to look for a logo’s name or identification mark in the query. If a logo design or image has been copyrighted then it might include the phrase containing word ‘copyright’ along with the holder’s name and the copyright year. It might also reveal the symbol of copyright.

Registered Trademark

You can also check for the symbol of registered trademark to know if a logo is being trademarked. Whilst the images being used might be copyrighted by a professional logo design company, many companies also register for a trademark against copyright. The company possessing a logo’s trademark will involve a symbol of registered trademark. You can seek assistance from agencies that are specialized to research on the trademarks. Although their services are paid, yet it can be advantageous to determine the uniqueness of your logo.

Post the Logo on Global Design Sites for Assessment

Designers generally pay close attention to the logo designs and it is possible that they have numerous designs in their mind and so they can recollect at ease. If you seek their help, you can surely get the answer to what you want to know. Going online, you can find a large community of international designers offering assistance in this regard.

Check for the Symbols

If you possess a distinctive symbol like a bell or a horse’s head then it is recommended to search using the keyword with the words ‘symbol’ or ‘logo’. Since the search engines use human assistants to keyword the pictures on its library, there is a possibility you might end up with something valuable.

Look for Similar Images

One of the best ways to check if your logo is unique is to use the tool “Similar images” in the search engines. If your designer has come up with a particular logo design for your company then it is advised to check for its uniqueness and you can surely find some useful information.

All these strategies can help you to determine the originality of your logo design. The purpose of creating a logo is to demonstrate about your business with the help of a visual representation. In fact, a logo is an important aspect to stand as a Unique Selling Proposition for your business setting it apart from your competitors. Therefore, you would definitely want to have a creative logo for your business.

Another problem that you might face is while launching the identity. So, you should ask your client to commence the newly created identity on easy-to-change locations that can reach a big audience via WebPages or email newsletters so that you can gain feedback from them. If a few weeks pass by with no major or minor complaints then you can carry on beginning the logo all over the place with confidence.

3 Comments

  • Steve Mark / April 29, 2015 at 12:21 pm

    I would like to thank you for sharing this information. I am a freelance logo designer and this post is very helpful to me.

    Reply
  • Jacob Turner / June 4, 2015 at 10:11 am

    Applauds… We always cry for originality and now that you have presented a plethora of simple ways to check the originality of a logo, how would I not appreciate your effort!

    Reply
  • Emma / August 29, 2018 at 10:12 am

    Really great article. Thanks for taking the time to explain things in such great detail in a way that is easy to understand.

    Reply

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