Logo Design – 6 Tips to Use Forms, Shapes and Lines

Shapes, forms or lines are significant components of logos. The use of shapes and lines has also an impact on the audience you are targeting. The shapes or lines that your logo design artist includes in the design will help people to understand your brand or company. It is important therefore, to know how these should be used in your business logo design.

SHAPES

1. Use of Circles, Squares or Triangles

You will find companies that use circles in their design. Circles are used in logos to depict continuity, safety and perpetuity. For example, ‘LG’ and ‘GE’ both use circular logos. You will also find other numerous brands that use circles in their logos. Circle denotes completeness. It establishes a comprehensive corporate identity.

You can use square shaped logos, if you are in the real estate business, since square denotes home and steadiness. Square also denotes equality. However, be careful if you are using triangles in your design, because a triangle often signifies disagreement. You can also use concentric circles that denote shelter or stability.

2. Use Shapes that Amuse

It is fun to use shapes in your business logo. For example, if your business is related to love or romance, i.e. a dating site, you can make use of lively colored hearts.

You can make your logo interesting by combining different shapes. For example, you can merge a square with a triangle and create an impressive illustration. Such an illustration can be used for businesses that are associated with home oriented services. Say for instance, if you are a home loans provider, or a home designer, you can combine triangles and squares to create your company’s logo. However, using such shapes might make your logo too predictable. You can make it interesting by including a catchy tagline that evokes feelings of home and hearth.

3. Be Abstract

To avoid being too predictable, you can opt for distinctive twist in your designs. You can combine shapes and include some abstract elements to lure audiences. Use shapes or symbols that communicate the right blend of feelings, emotions and sentiments to a customer. Sometimes, it is also important to make your audience think, without being predictable. However, your logo should look meaningful and match the theme, or activities of your business.

LINES

1. Similar and Consistent Lines

Lines too have symbolical significance. You can use similar and consistent looking lines to guide your customer’s vision towards the name of your company, or its initials. This is generally done in logos that are iconic in nature.

2. Use of Firm Lines

If your business is of a serious nature, you can use firm lines to denote dependability and seriousness. For example, if you are dealing with academic text books, you can include stiff lines in your business logo.

3. Use of Curvy, Curly or Stylish Lines

Use of curvy and stylish looking lines is best for businesses that deal in interior designing, or if you are the owner of a fashion brand.