Essential Tips for Successful Logo Design

Logos are best described as visual icons which impart elements of unique identification to a product or a business. These form the most important visual manifestation of an organization and offer quick recognition for the same thereby leading to brand building.

It has often been observed that some business owners as well as certain artists who are overly enthusiastic move in the wrong direction while trying to design a good logo. This eventually leads to a clumsy, totally abstract design that often seems hardly more than a piece of whimsical art. The logo thus designed fails to meet the purpose. For a logo design to be good and functional, it needs to be thought out well focusing on certain factors like the usage or application as well as the nature of the company

Logo- A business tool

Logo for any company is basically a business tool and a primary identity for the same. The design concept must begin along with a commitment of portraying the business as a competent and professional one. The logo needs to be designed in a way so as to reflect the nature and attitude of a business in the best possible manner. It is a business design and not a piece of art. The logo designs should have a contemporary flavor with an always fresh look and definitely not an outdated one. The color and nature of the logo must be decided on after ensuring the manner of putting the logo. Designs of the corporate logo are one of the most important business decisions that have a major impact on the business in its entire life cycle.

Use Vector Graphics to create logo

It is always recommendable to use vector graphics for creating a logo as an image done in this type of graphics have the option of resizing without undergoing any loss in the quality of the image, its sharpness, definition or its clarity and image size. The images designed using vector graphics maintain the integrity of design. Adobe Illustrator creates good quality vector graphics. An image done in any software and then redone in vector software like Photoshop that works in pixels renders sharp images. Vector software applications like Adobe Illustrator or Macromedia Freehand lets a designer in getting a different size for each of the corporate communication materials where the logo is to be used.

Keep designs simple and less complicated

Avoid using highly complicated as well as intricate designs since logo stands for the corporate identity of the organization and forms the most important symbolic representation of the same. It is not any piece of art that needs intricate designs. A logo that is designed intricately hinders fast visual identification of the same. The high intricate design acts as an obstacle for the viewer to study the image for mentally processing the same and then link the identification to a particular company.

Moreover designers face problem in reducing the complicated designs for using on various modes of corporate communication used by the company.

Make limited use of colors

Limit use of color to a maximum of three. The reason for this is that the greater the number of colors used in the logo design, the greater will be its cost of printing. Using a lot of colors in a logo makes it look good on the web but will not look attractive when the logo is being sent through a fax in white and black colors only. It also makes the design look cheap resulting in a diminished visual impact and identification mediums. The selection of color must be made after carefully considering the standard of the marketplace and the culture.

Be consistent and use exert more control with respect to font usage

Use regular fonts while designing the corporate logo of a business organization. Fancy fonts are not recommended for using in the business logo. Use of more than 2 font styles results in a confusing and distracting image. Using standard and regular fonts like Arial, Times New Roman makes the commercial reproduction of the image easier.

Check Registration Rights and Trademark

After the designing part is over, the task of registering and trade marking the logo design comes to the forefront. Even though any new logo has a low chance of violating the trademark or the registration rights of an existing logo, it is always advisable to confirm the same before getting it published.

Since logos form an important element in the success of the business, they are to be taken seriously and certain aspects are to be followed to generate a good and an effective logo design. Logo designing involves a tough task that is critical to the success of a business. It must be kept in mind that a highly complex piece of art or an abstract illustration is not a good logo design.