Avoid Making these Branding Mistakes

Do you own a business? If the answer is yes then, you are somewhat familiar with how much difficult it is to brand your company in a proper way. It is an extremely complicated task to translate the main idea (what is your company) to something concrete that customers can hear, read, see and recognize. This is not easy to accomplish which is why, mistakes do occur at times when you try to communicate or popularize your brand through different techniques.

People learn from the mistakes they make and there is no need for you to stop doing different things that can help with the visibility of your brand. However, too many mistakes can create a negative impression on your clients, customers, competitors and indirectly hurt your brand’s reputation. Therefore, you should always try to cut down on your branding mistakes in every way possible. Here is a list of some of the frequent branding gaffes which you should always try to avoid giving your brand that unique edge.

• Picking the Wrong Name

If you are wondering what has name got to do with branding then, think once more. Do you think that people will be able to refer or even remember your business if, you have given it a moniker that is extremely difficult to pronounce or spell? Whether you are focusing on building brand loyalty for your business or aiming to further enhance your brand presence, a user-friendly, relevant, inviting and welcoming name turns out to be a crucial element of your branding strategy.

• Breaking Promises

Delivering on the brand promises that you make to your customers is vital for the overall success of your brand. If you are able to keep up to the promises you make then, chances are high that customers will prefer your brand above others and add to your business growth. But, failing on the promises that you make with your brand can bring a lot of worries and concerns. For instance, take the case of ‘Path’, a social networking site which recently faced a lot of criticism for not living up to its expectations. The company’s mission statement states that social network should always be private, by default; however they were ousted earlier this year for collecting user data without any consent.

• Price shouldn’t Dictate Branding

When you decide to base your brand on low price then, you are surely paving the way to more trouble in the future. No matter whether the prices of your services and/or products are same as that of your competitors, you need to provide your clients with compelling reasons so that they buy from you. Your primary aim should be to establish solid trust on your brand so that, customers find it hard to move to some other company in your respected niche. Though, pricing holds a lot of significance for your branding efforts but, it isn’t something that will help you gain the trust of your competitors. You need to be true to your word and make sure that whatever you’ve promised gets delivered to your target audience. An efficient and fast customer service also plays a huge role in creating a positive perception about your brand.

• Inappropriate Logo

Choosing the right logo for your company is another important decision that can have significant affect on your business branding. If you are hiring professionals for your logo design then, give them a detailed overview of what your business is about, your target audience, demographics, etc. The idea is not only to make your business recognizable but, give it a face that is perfectly suitable. If you are an exporter of steel then, you wouldn’t definitely want to give your business a funny looking logo that goes well with a business dealing in kid’s toys. The best idea is to design some sample logos and show it to people who are unaware of your business. Get their opinion on what they think about the type of businesses these logos represent. If it still doesn’t work then, choose something that is well-designed, neutral and clean.

Wrapping It Up

Sincerity holds key importance for your branding. The advancement of technology has made it a lot easier for customers to connect with businesses from different parts of the world and you need to make sure that you are always consistent and efficient with your branding efforts. Stay away from these branding mistakes, which will help you to reduce the risk of upsetting your customers and gain advantage over your competitors.