3 Easy Steps to Build Strong Brand Identity

Brand consists of everything that identifies the company or its product-its design, name, symbol or any of its features. It is more than just an attractive logo or an appealing tagline or a collection of strategies to raise awareness about an organization for generation of good relationship, encouragement of potential, promotion of company’s vision for portraying a sense of exclusivity. The brand identity of a company constitutes what people feel, say and think collectively about the same.

In the present day competitive environment, the search for assurance of the quality of a company’s product or service has acquired an important place especially among the firms where survival has itself emerged as a challenge. Firms nowadays focus on their identity so as to establish the image of the brand along with their distinctive characteristics. However, establishing the identity follows a long procedure, one that is based on specific beliefs as well as characteristics with respect to the firm and its specific products.

Marketing and advertising activities carried out through various mediums support the brand identity of an organization. Carrying out social media marketing, engaging with the customers through social media platforms along with interacting face to face with the clients helps in building a strong identity for a particular brand

Connecting with customers through social networks

Social networking is no longer confined to personal contacts or relationships. Way of doing business has undergone major changes in the last few decades. Businesses are now increasingly engaging in social platform to connect with their respective clients and customers. Stages of evolution with respect to the online media have resulted in several easy features to promote goods and services of a brand by a business concern. Businesses now can create their own pages that people can become ‘fans’ of.

This actually gives a brand a sort of a forum to reach prospective customers easily on a more personal level.  Social networks basically allow a brand to conduct experiments with new concepts, get feedback from customers as well as promote their service or product. These networks allow a brand to experiment with new concepts, ask for feedback from consumers and of course, promote their product or service.

Offer incentives and rewards

Offering incentives and rewards also help in strengthening the brand identity.  Offers that allow customers to get back a certain percentage of the sales in terms of credit, free gifts, points, etc help an organization in motivating hundreds of people to connect with the same. Discounts, incentives and promotions act as great selling strategies to attract new customers for trying the product. Reward programs also help in keeping customers a company has to remain loyal to the same and abstain from trying some other product or service of a different company when that offers freebies and new discounts. The better the reward programs and incentives are the number of customers that a company will retain and secure for the long run will also increase. Eventually it will result in a stronger brand identity as the company has been able to gain credibility from its loyal customers.

Google ads

Advertising always help in strengthening the brand identity of an organization online as it reminds the consumers at the very beginning of the existence of the company. Advertisements also indicate that it is a trustworthy organization and a viable one and lastly asserts that it is the best in the chosen field.

The more people see a brand name, the more will they start to associate the same with being the best in the chosen genre. The use of Google Ads is easy and is the most popular and reliable way to post advertisements online. The ads posted on Google are displayed on several websites that can be targeted on the basis of the base of product demographics.

Brand identity stands as the most vital element in a company’s strategy to success. It is the very first impression of a product and a permanent process in any business model as it conveys the message of the organization instead of merely the product. The process of designing as well as establishing the brand identity depends on several issues starting from the socio-economic condition to the behavior of consumers as well as market competition which are all analyzed by carrying out appropriate research.

Brand identity is crucial for the growth and survival as well as for the overall longevity of an organization. Creating or establishing a strong brand identity one is the need of the hour. The term strong has been used here in the context of brand identity to denote creation of an identity which is capable of connecting emotionally with consumers is easily recognizable and fulfills consumers’ need. Creating a brand identity following these aspects set a brand apart.