Significance of a Corporate Logo Design in Branding

A corporate logo works as the face of the company and helps them expand their business keeping the core brand value intact. When you sell just one item in the market, it’s easier to connect the emblem with product, but when you sell various items, things become difficult. Either you can maintain the same corporate logo design and use it for all types of products or you can create separate emblems for different merchandise and associate it with the main insignia for better branding. Whatever path you take, the importance of corporate logo remains immensely important and here is why.

It helps you build strong brand identity– Cadbury sells a range of food products (Dairy Milk, Bourn Vita, Oreo) in the market, but they maintain the same emblem in every item. It’s evident that by building a strong corporate emblem, you can increase brand loyalty and reduce multiple emblem design expenditure.

Quality of product is assured– Whet if you don’t like the “single emblem for all” policy and prefer the strategy adapted by Nestle? They have different insignias for individual products such as Nescafe, KitKat and Maggi, but along the product insignia, they always place the brand insignia to infuse the trust and positive image of Nestle in everything they sell. It’s a great marketing move for any multinational brand. People around the world may not have heard about your each and every product, but they know and trust the mother company. It’s the company logo that influences customers’ buying decision and increases business.

Therefore, designing a distinct corporate logo is a must for universal branding. You may choose to design different insignias for different items, but when it comes to representing the company in front of a global audience, you have to show a common face to all.