How to Make an Effective Brochure That Boosts Sales?

The marketing brochure is an important sales tool. Corporate brochure design makers are in high demand because a well-designed brochure can serve multiple purposes at one time. It grabs the attention of the target audience, engages them with relevant content, informs them of a company’s products or services, and pushes them towards making a sale. Brochures can bring in more conversions if they can suitably impress the reader.

If you’re an owner of a small business, getting conversions might be your biggest challenge right now. Post-pandemic, customers have become judicious of their purchases. Brochures are a great way to reach them directly and push them towards a conversion. To ensure that you may hire professional experts to craft attractive business brochure designs having both style and substance.

How to Make the Perfect Sales Brochure?

A well-made brochure can be just the tool you need to boost your sales numbers. Below, we look at some key characteristics of a good sales brochure.

Simplicity Is What Matters

A brochure should catch the attention of the potential customer. But it can only do so with an attractive design. Avoid choosing a flashy or over-the-top design theme. Corporate brochures should be simple, concise, and effective. While a good design is absolutely essential, the content inside should also be relevant.

If you want your sales brochure to have a positive impact, then make sure it has a simple and subdued design. Keep the colors coordinated with the brand colors. Select a font style that looks professional. And make judicious use of images. The designer must not go overboard using too many images as they can look off-putting to the reader. So, remember: simplicity is the key to attracting customers.

Know Your Audience Enough

In the process of making a corporate brochure design, the first thing one must do is study the audience well. Who is the brand catering to? Who is the potential customer the brochure is targeted at? Finding answers to these questions will help the designer in making a more appealing brochure design.

It is important to know the audience so that you can decide on the color and typography for the brochure. For example, if your business is targeted at new mothers, then a blue and pink theme would be more suitable. But if the target audience comprises high-net-worth individuals for a luxury product, then a color scheme of white and beige can be more appropriate to drive home the affluence. Hence, designers need to take the time to study the audience profile well.

Design the Front Cover to Impress

We have already established that a brochure needs to impress. It must attract the customer enough that he/she picks it up to read or glance through. To this effect, the cover of the brochure becomes a key deciding factor. If the reader doesn’t feel intrigued by the front cover of a brochure, he/she will not pick it up in the first place.

The front cover of a brochure usually has two elements: a cover image and a catchy headline. It is best recommended to use images of real-life models. If your business hasn’t done a photo shoot yet, the next best bet is to use stock images. Avoid using vectors or graphics on the cover image as they would appear gimmicky and unimpressive.

The cover image on the front needs to be supported by an attractive headline. Come up with a line that will catch the attention of potential customers. Asking questions can sometimes be the best opener. For example: “Are you looking for a home in a peaceful gated community?” is a wonderful way to grab customers’ attention for a real estate brochure.

Make It Look Interesting

While selecting business brochure designs, always remember that the brochure will only be effective if the reader takes the time to read through the contents. One way to make that happen is by making the brochure look interesting enough. An easy trick is to use images, graphics, and bulleted points in appropriate places.

The brochure must have a fine balance between descriptive text and attractive images. For example, when designing a product showcase brochure, make sure that each product description is accompanied by a product photo. This will make the contents look more appealing to the customer.

Write Engaging Content

Images are not enough to impress a customer. The brochure must offer some relevant information regarding the products/services if a conversion is to be made. Hence, a good and successful brochure needs well-written content. The content should highlight the product’s features and USPs and focus on how it can change the customers’ lives for the better.

Some writing tips for good content in a brochure:

Avoid using too much technical jargon in the text. Keep the language simple.
Sentences should be short and simple. Do not write too long paragraphs.
Break up the content into smaller sections. Add sub-headings wherever possible.
Make use of bullet points. They catch the attention of the readers and can be used to relay important information.

When you hire an agency for corporate brochure design, enquire if they provide content writing services too. Let the professionals handle the matter to ensure the best results.

Focus on Your Benefits

The primary goal of a sales brochure is to convince the reader that your product/service will make the buyer’s life better in some way. Hence, one must not forget to highlight the benefits of the product or service in the brochure.

Let’s take the example of a washing machine. The product’s features are likely to be similar to that of its competitors. But, when the benefits are listed, they ought to differ from what the other brands offer. Focusing on the benefits gives the brochure a competitive edge.

At the end of the day, every customer is looking for products that benefit him/her. If the brochure can show how a product is beneficial, then the chances of conversion go higher.

Add CTA

A brochure is incomplete without a Call to Action. Once your readers have finished reading the brochure, what is the action you want from them? Should they visit the website? Or fill their details in a form? Do you want them to call you? Or send an email?

Add a CTA in the brochure to direct your readers towards the intended action you want them to take. In the case of a sales brochure, the CTA should be a visit to a physical retail store or the online store. Guide your readers in taking this action by providing them with an address of your physical store as well as the link to your online store.

“Buy Now” is an incomplete CTA if there is no adjoining address provided with it. Never assume that the reader knows where to find your products. A good brochure must always provide the reader with an email, phone number, address, or website link.

Closing Thoughts

Brochures can be effectively used by marketing teams to strengthen a brand’s image and grab the customers’ attention. If you’re looking for corporate brochure design services to increase your sales numbers, then contact Logo Design India. We provide attractive and creative business brochures to grab the eyeballs of the audience. Check out our portfolio of work at https://logo-design-india.com/.