Corporate Identity Design Articles

Rebranding – Dealing with Backlashes

Growth comes naturally to an organization as it expands and explores. Change and growth go hand in hand. Therefore, as a company evolves, the need to rebrand it also arises. This is one of the easiest ways to announce to the world that changes have taken place. But did you know there are several risks […]
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What are the Components of a Great Corporate Identity Design

You must have observed that every individual has a unique way of speaking, walking, dressing, etc. that distinguishes him/her from the rest. That’s what gives the person a unique identity. Similar to an individual, a company or a business has its own corporate identity that sets it apart from the rest. The corporate identity of […]
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How to Build and Maintain a Strong Corporate Identity?

Maintaining a corporate identity is not merely about having a logo or promoting the company on social media. What is required is an effective corporate identity. Building a corporate identity does not just involve designing a logo. In fact, corporate identity incorporates all the visual aspects of a company. Right from naming, designing logo, stationary, […]
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Is a Mascot Really Important for Your Business?

You must have observed that, businesses often at times make use of mascots with an advertising slogan, quote or a one-liner to promote their services and/or products in a different way. Spokescharacter or mascots are no doubt great tools to increase exposure as well as generate interest on the business. The best part about mascots […]
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Will Nokia’s Corporate Identity face a Change in Future

In a bid to increase its market share globally and redefine its brand identity through reinvention, Nokia has most recently signed an agreement to enter into a deal whereby it will sell all its services business and devices as well as license its patents to Microsoft. By establishing a partnership with the mobile phone brand, […]
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Logo and Brand: How Far are the Two Related?

With the increasing popularity of the online world, businesses are constantly trying to establish their online presence and enhance their customer base. Consequently, terms like brand identity, corporate identity, branding, logo etc have become more popular than they had been even some years back. While discussing the various features of logo or the aspects an […]
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Is Your Corporate Identity Design Communicative Enough

In order to be successful, a corporate identity design has to be more than just aesthetically beautiful. It has to communicate a message to the audience, the right message about the company, its vision, business objective and quality of services/products that sets it apart from the crowd. In this post, I will talk about some […]
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Why Use Vector Graphics in Your Corporate Identity Design

Vector graphics are something that looks exactly like bitmap images but is absolutely different. Vector graphics are not reliant on resolution. In this post, I will talk about why it can be important for your next corporate identity design. Creating them is easy: The most interesting thing about vector graphics is that they are easy […]
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What Not to Do in Your Logo Design Solution Portfolio

When you are providing logo design solutions as a professional to corporate clients, it’s natural that you would want to market yourself. To market yourself well in the design field, there’s no comparison to a portfolio. You should not only include a variety of work examples of yours but also follow some steps so that […]
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Some Great Ideas for Your Corporate Identity Design Project

As logo designers, we always search for sources that will allow us to express our creativity. These can include books, work of other designers, and even art movements. In this article, we will exclusively focus on few art movements that introduced changes in the logo design industry. You can study these art movements and draw […]
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