How Global Brands are impacted by the Indian Touch

For centuries, brands throughout the world have been fascinated and inspired by the rich cultural diversity of India. India’s influence on a global scale has increased by leaps and bounds over the past few years. The subtle and distinctive artistic flair associated with the ‘Indian Touch’ has found widespread appeal especially in western countries. Brands […]
Read More

Building and Intensifying Your Personal Brand

In the present day competitive world, branding has turned out to be more than necessary to stand out from the crowd. Companies like Coca-Cola, Apple, Google, Nike, etc are immediately recognizable through their images and logos as they have been able to create a strong brand identity. Though, the concept of personal branding may seem […]
Read More

Avoid Making these Branding Mistakes

Do you own a business? If the answer is yes then, you are somewhat familiar with how much difficult it is to brand your company in a proper way. It is an extremely complicated task to translate the main idea (what is your company) to something concrete that customers can hear, read, see and recognize. […]
Read More

Branding and Marketing – What Makes Them Different

Most companies, small and big fail to understand the difference between branding and marketing. These two terms are often used interchangeably which makes you think that do convey the same meaning? No. Marketers and brand builders need to have a better understanding of these two concepts and their primary purpose so as to effectively promote […]
Read More

Tips on Building Brand Loyalty for Your Business

Did it ever struck your mind how some people can completely go against one brand and at the same time be passionate about some other brand? This is especially evident in the smartphone business where a group of users are thoroughly dedicated towards a specific device. Brand loyalty is extremely hard for you to earn […]
Read More