Tips to Choose the Perfect Paper for Printing Your Logo Design

If you are planning to print your logo design, choosing high quality printer paper is important. Paying attention to paper quality is critical because a shabby paper can ruin even the most beautiful design. Additionally, poor paper quality may create a negative impression and can prompt people to reject your promotional brochures or leaflets.

We will first discuss in brief, features of various types of papers. Later, we will provide you with some useful tips for choosing the right paper for your design.

Types of Papers

Fine quality card- Fine quality card is high quality and reliable. However, one must exercise caution while inserting it in the printer. If you want to use fine quality card, opt for a test session to evaluate the outcome.

Pulp – Pulp is a risky option. The reason is that pulp papers are usually soft. In addition, they do not score high on quality. They also jam printers easily. Therefore, if you are using pulp papers for printing logo designs, insert a single sheet at a time in the printer.

Typing paper – This type of paper suits basic color layouts and simple graphic designs. It may not be ideal for complex print work.

Fine/Printer Paper – In most cases, professionals opt for fine/printer paper. They are perfect for any type of graphic jobs.

Handmade paper – This one scores high on the aesthetic aspect. Various types of handmade papers exist, with each of them exhibiting various features. Some types of handmade papers are soft and can interfere with the printing process.

Photo quality paper – If you are looking for accurate printing, opting for photo quality paper can be a great idea. However, it may not be suitable for certain types of printing.

Choosing the Perfect Paper

• The paper type should complement the final product. If you want printout of simple text or mails, standard copier paper can fulfill your purpose. High-budget promotional campaigns, on the other hand, require glossy and heavyweight paper.

• If you are printing by yourself, reading the printer manual thoroughly would be a good idea. Each of type of paper possesses certain features that produce different results, when used on different printers. A matte finish paper, for example, allows ink to dry easily. A glossy paper finish offers a bright look and highlights artworks and designs.

• Research about the features of paper you have chosen. Paper has four major features-opacity, brightness, weight, and smoothness. Opacity refers to the amount of light that can pass through the paper. Brightness refers to how white it appears. Weight is calculated per 500-sheet ream. Smoothness refers to paper texture. Smoother paper is ideal for laser printers. Inkjet printers, on the other hand, require textured paper.

• Consider basic guidelines. If you are planning to use printer paper, consider its brightness and weight. For printing colorful logo designs, opt for brighter and heavier paper. It will grab attention of your target visitors.

Choosing the right paper can have a positive impact on the quality of your corporate identity design. Additionally, it can reduce your printing cost and save the environment (since you avoid wastage of paper).