Some Elements That Can Fail Logo Design

Logo represents the brand identity of a company. Sometimes, the clients and designers don’t realize this simple fact and try to make the logo gorgeous and flashy as they think it will be “more attractive”.

Logos should be attractive, but it’s not jewelry, rather a sign post which bears the individuality of the company. A glossy logo can actually annoy people and distract the audience’s attention.

Before designing a logo for any company, a logo designer should research properly on the company. Unless he knows their industry, their USP, and what message they want to give via their logo, the logo design cannot be successful.

Every logo has several elements and if they are not properly implemented, the logo will fail. You need a perfect balance of design and idea behind the logo to make it a success.

Here are some elements that can distract the audience’s attention instead of capturing it.

Don’t use swoosh unless necessary– The Nike logo made the “swoosh” extremely popular. This symbol was derived from Greek mythology and depicts progress and victory. Swoosh can define the character of an industry very effectively. But if it does not suit your business, adding it in your logo just for a style won’t serve any fruitful purpose.

Use the gradient properly– Gradient is a cool thing, right? It adds style and visual harmony. True, but only if it’s used properly! Linear gradation gives the logo a direction and logo designers love to use it. If you want to use gradient, remember that your gradient must not fade so much that audience cannot read it. For example, if your main logo is in black and it fades into white then readability decreases.

Long tagline– Taglines communicate with the audience and speaks the motto of the company in a few words. It’s one of the most useful tools for marketing.

Taglines should be short and catchy. People can’t remember a tagline if it’s not short. Remember Adidas’s logo that carries “impossible is nothing” tagline? That is the ideal length of a tagline.

Give enough font space– Spacing and proximity of fonts in a logo is the deciding factor of its visual appeal. The spaces between fonts must be well balanced to create a successful logo. The font size should be appropriate as well. If you forget to give proper spacing, the fonts will be messy and painful to the eyes. Try to avoid condensed typescript fonts when you design a logo.

Avoid drop shadow– Your logo design should reflect the vision of the company to its target audience. If you use unnecessary designing effects to make it more interesting, the message may get lost behind the style. Thick drop shadow can hamper a logo’s visual appeal and should be avoided.

Logo should be simple yet attractive. While designing a logo, follow this golden rule “everything that glitters is not gold.” Your logo should not be shiny outside and not convey a message and create an identity for the company.

Logo design is a very creative practice, and if done with proper detail combined with aesthetic beauty, it can help the company be remembered forever.