Is It Good To Show All Your Logo Design Ideas To The Client ?

When you start a logo design project, you may come up with a number of brilliant logo design ideas. However, when it comes to showing all your designing ideas to your clients, you need to think twice. Some people are of the opinion that designers should show as many designing ideas as possible to their clients, while others opine that showing all your ideas to the client at once can be counter-productive.

The solution ?

Showing all your brilliant design concepts to a client may confuse him with too many choices. Of course, diversity will impress some clients. If you are lucky, your client will spend time evaluating the positive aspects of all your designs and pick 2-3 designs that he thinks will best represent his corporate identity. But most often, this is not the case. In their desire to design a customized logo, clients may ask you to combine one design concept with another; fuse the font used in one logo with the image of another, choose the color of one design for another’s image, etc.

The best of everything does not necessarily create the best! Too many designs and their combination may simply spoil the original concept. The result will be, in most cases, far from perfect.

If you don’t want to leave the fate of your designing project with your client, don’t show him all your design samples, except a few. If your client does not like the first few ideas you show to him, you can then show him other design samples. This process will help the client to make up his mind easily.

Before you show your logo design concepts to a client, you need to know him well enough to decide whether you should or should not show him all your designing ideas. To be successful in any business, not only do you need to be an expert in your field, but know how project coordination works:

• You must know the client’s business before designing a corporate identity for him. You must control the creative process of the project. For this, you need to identify the decision-maker in your client’s company and show your design samples to the correct person. For instance, if you are dissatisfied with corresponding with a project coordinator, insist on showing your designs to the project head instead.

• It’s possible you receive the project brief from a designer with a very different outlook from the sales manager. A meeting with both the designer and marketing department is necessary to understand the goal and purpose of a design.

• During the project, you must communicate with your client frequently and request him for feedback. Your client’s feedback in the early stages of the project will help you design better. In the end, there will always be a few trials and errors before you and the client can finalize a logo design.

Remember to show design samples to your client as examples of your work and not design samples from where features can be picked to design his logo. You would want to avoid design concept duplication.